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Research reports

Multiflex commercial pretest

The Prudential is planning to run a commercialfeaturing the new 'Multiflex' policy in a two weekburst at the end of September.The objective of the commercial is to create adegree of interest in the policy among the targetgroup whichcan then be taken...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1979
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Citation

, C. (1979a, July 01). Multiflex commercial pretest. ANA - ESOMAR. Retrieved October 01, 2023, from


https://ana.esomar.org/documents/multiflex-commercial-pretest


Research reports

Qualitative research on Dairy Box development

Rowntree Mackintosh is considering introducing a newfilled product to be sold as a countline in the upper 10p. price bracket. The major objective was to establish which of the two alternative versions was the most attractive. About this...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 3, 1973
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Citation

, C. (1973a, October 03). Qualitative research on Dairy Box development. ANA - ESOMAR. Retrieved October 01, 2023, from


https://ana.esomar.org/documents/qualitative-research-on-dairy-box-development


Research reports

Qualitative on new fragrance concept for Yardley

The objectives of the research reported here were to determine which of the eight concepts available hadthe widest appeal for women within the requirements ofexclusivity end sophistication.

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 1, 1976
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Citation

, C. (1976a, June 01). Qualitative on new fragrance concept for Yardley. ANA - ESOMAR. Retrieved October 01, 2023, from


https://ana.esomar.org/documents/qualitative-on-new-fragrance-concept-for-yardley


Research reports

Kronenbourg advertising development research

Saatchi and Saatchi have developed two scripts for the1979 Kronenbourg advertising campaign called 'EuropeanParliament' and 'Cycle Race'. These have beenproduced as narrative tapes which describe and explainthe planned commercials by means of a...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1978
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Citation

, C. (1978a, July 01). Kronenbourg advertising development research. ANA - ESOMAR. Retrieved October 01, 2023, from


https://ana.esomar.org/documents/kronenbourg-advertising-development-research


Research reports

Qualitative research into McDougalls sponge mix packaging

McDougalls Ltd. in conjunction with J. Walter Thompson Ltd.are currently developing alternative packaging forms forMcDougalls Sponge Mix which positions the product moreclosely to the existing Sponge Mix Market. Consumer research was therefore...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 1, 1976
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Citation

, C. (1976a, April 01). Qualitative research into McDougalls sponge mix packaging. ANA - ESOMAR. Retrieved October 01, 2023, from


https://ana.esomar.org/documents/qualitative-research-into-mcdougalls-sponge-mix-packaging


Research reports

Qualitative research into a new concept for a Braun ladies shaver

Braun has developed a new concept for a Lady Shaver. This razor is small, wedge-shaped and has two interchangeable heads; a curved foil head and a sharp, long hair trimmer.The research was required to test this concept with both current dry shaver...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 1, 1979
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Citation

, C. (1979a, February 01). Qualitative research into a new concept for a Braun ladies shaver. ANA - ESOMAR. Retrieved October 01, 2023, from


https://ana.esomar.org/documents/qualitative-research-into-a-new-concept-for-a-braun-ladies-shaver


Research reports

Consumer reactions to developments of the K2 concept

As a proposal, four different colourcombinations were derived - red and black, (pale) blue and black, black and red (in fairly equal amounts), and orange and (dark) blue.Each of the colour combinations was expressed in terms of 'K2 Home Adhesive' as...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 1, 1979
×

Citation

, C. (1979a, April 01). Consumer reactions to developments of the K2 concept . ANA - ESOMAR. Retrieved October 01, 2023, from


https://ana.esomar.org/documents/consumer-reactions-to-developments-of-the-k2-concept-


Research reports

Pre-testing and commercials "Wake up your stomach"

The general objectives of this research were to assess reactions to and understanding of a new TV Commercial for Eno based on the 'Wake up your stomach' press advertising. The new advertisement was compared to the present 'Tarzan' film and the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1970
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Citation

, C. (1970a, May 01). Pre-testing and commercials "Wake up your stomach". ANA - ESOMAR. Retrieved October 01, 2023, from


https://ana.esomar.org/documents/pre-testing-and-commercials-wake-up-your-stomach-


Research reports

Pre-testing of the BP Heat advertising campaign for winter 76/77

The BP heat advertising campaign for the winter 1976/77 broke in mid-September in daily newspapers; colorsupplements and home interest magazines. The strategy behind the campaign has been developed fromprevious research and aims to acknowledge and...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 1, 1976
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Citation

, C. (1976a, November 01). Pre-testing of the BP Heat advertising campaign for winter 76/77. ANA - ESOMAR. Retrieved October 01, 2023, from


https://ana.esomar.org/documents/pre-testing-of-the-bp-heat-advertising-campaign-for-winter-76-77