Abstract:

Two double head versions of the new "Peace of Mind" commercial featuring home contents cover have been produced. Each commercial has the same soundtrack, but they differ in their visual treatment. Research guidance was primarily required in order to decide which of the two versions should be progressed for use in the April 15th burst and to indicate whether there are any aspects of the chosen commercial that could be improved, The secondary reason for the research was to establish whether these commercials achieve the long term objectives for publicity.