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Research report on attitudes towards the concept of a pre-wash stain remover

Date of publication: March 1, 1977

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

Abstract:

Airwick have the option on a license to market a new product, a pre-wash stain remover, and required research to investigate consumer reactions to the concept, thus giving an indication of the viability of the product in the market place. The principal objective was to assess the potential of the concept amongst British women. 

CRAM/Peter Cooper Archive

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Research Reports

Qualitative exploration on handwashing

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

 

January 3, 1973

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Citation

, C. (1973a, January 03). Qualitative exploration on handwashing. ANA - ESOMAR. Retrieved February 02, 2023, from


https://ana.esomar.org/documents/qualitative-exploration-on-handwashing


Research Reports

Qualitative research on liquid soap

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

 

July 3, 1973

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Citation

, C. (1973a, July 03). Qualitative research on liquid soap. ANA - ESOMAR. Retrieved February 02, 2023, from


https://ana.esomar.org/documents/qualitative-research-on-liquid-soap


Research Reports

Attitudes to Bold among front-loading machine owners

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

 

May 3, 1973

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Citation

, C. (1973a, May 03). Attitudes to Bold among front-loading machine owners. ANA - ESOMAR. Retrieved February 02, 2023, from


https://ana.esomar.org/documents/attitudes-to-bold-among-front-loading-machine-owners


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Citation

, C. (1977a, March 01). Research report on attitudes towards the concept of a pre-wash stain remover . ANA - ESOMAR. Retrieved February 02, 2023, from


https://ana.esomar.org/documents/attitudes-to-bold-among-front-loading-machine-owners