Research report on attitudes towards the concept of a pre-wash stain remover

Date of publication: March 1, 1977

Abstract:

Airwick have the option on a license to market a new product, a pre-wash stain remover, and required research to investigate consumer reactions to the concept, thus giving an indication of the viability of the product in the market place. The principal objective was to assess the potential of the concept amongst British women. 

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