Abstract:
Airwick have the option on a license to market a new product, a pre-wash stain remover, and required research to investigate consumer reactions to the concept, thus giving an indication of the viability of the product in the market place. The principal objective was to assess the potential of the concept amongst British women.
Research Reports
Qualitative exploration on handwashing
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
 
January 3, 1973
Research Reports
Qualitative research on liquid soap
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
 
July 3, 1973
Research Reports
Attitudes to Bold among front-loading machine owners
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
 
May 3, 1973
