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Research on new names for Heinz Custard

Date of publication: March 1, 1977

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

Abstract:

Following the development of a new and more economical recipe for Heinz Custard it had been necessary to find an alternative name to Heinz Dairy Custard. A range of possible names have been put forward and the objectives of this research were to examine these names in conjunction with the present pack design in order to determine the optimum name presentation for the new recipe. 

CRAM/Peter Cooper Archive

Author

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Citation

, C. (1977a, March 01). Research on new names for Heinz Custard. ANA - ESOMAR. Retrieved July 14, 2025, from


https://ana.esomar.org/documents/research-on-new-names-for-heinz-custard