Abstract:
Following the development of a new and more economical recipe for Heinz Custard it had been necessary to find an alternative name to Heinz Dairy Custard. A range of possible names have been put forward and the objectives of this research were to examine these names in conjunction with the present pack design in order to determine the optimum name presentation for the new recipe.
Research Reports
Research on new names for Heinz Custard
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
 
August 1, 1976
Research Reports
Qualitative research on concept evaluation for Setting Custard
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
 
August 1, 1977
Research Reports
Operation clipper
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
 
September 9, 1972
