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Research on new names for Heinz Custard

Date of publication: March 1, 1977

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

Abstract:

Following the development of a new and more economical recipe for Heinz Custard it had been necessary to find an alternative name to Heinz Dairy Custard. A range of possible names have been put forward and the objectives of this research were to examine these names in conjunction with the present pack design in order to determine the optimum name presentation for the new recipe. 

CRAM/Peter Cooper Archive

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Research Reports

Research on new names for Heinz Custard

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

 

August 1, 1976

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Citation

, C. (1976a, August 01). Research on new names for Heinz Custard. ANA - ESOMAR. Retrieved July 13, 2025, from


https://ana.esomar.org/documents/research-on-new-names-for-heinz-custard-11119


Research Reports

Qualitative research on concept evaluation for Setting Custard

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

 

August 1, 1977

×

Citation

, C. (1977a, August 01). Qualitative research on concept evaluation for Setting Custard. ANA - ESOMAR. Retrieved July 13, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-concept-evaluation-for-setting-custard


Research Reports

Research report on idea generation for H.J. Heinz Ltd.

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

 

April 1, 1976

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Citation

, C. (1976a, April 01). Research report on idea generation for H.J. Heinz Ltd.. ANA - ESOMAR. Retrieved July 13, 2025, from


https://ana.esomar.org/documents/research-report-on-idea-generation-for-h-j-heinz-ltd-


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×

Citation

, C. (1977a, March 01). Research on new names for Heinz Custard. ANA - ESOMAR. Retrieved July 13, 2025, from


https://ana.esomar.org/documents/research-report-on-idea-generation-for-h-j-heinz-ltd-