Research on new names for Heinz Custard

Date of publication: March 1, 1977

Abstract:

Following the development of a new and more economical recipe for Heinz Custard it had been necessary to find an alternative name to Heinz Dairy Custard. A range of possible names have been put forward and the objectives of this research were to examine these names in conjunction with the present pack design in order to determine the optimum name presentation for the new recipe. 

CRAM/Peter Cooper Archive

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