You searched for: "" but we corrected it to "*"

Did you mean to search for ""? Click here to show those results.

The results has been filter on Tags containing Validity.
ANA has found 51 results for you, in 1458 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

Tailor-made panels combining the advantages of ad-hoc survey and consumer panel methods

This paper is concerned with purchasing or usage panels specially set up for a distinct period of time and usually to measure only one product, i.e. "tailor-made" panels. It examines the circumstances in which such panels are likely to be used, some...

Catalogue: ESOMAR Congress 1975: Quality In Research
Author: John Parfitt
August 1, 1975
×

Citation

Parfitt, J. (1975a, August 01). Tailor-made panels combining the advantages of ad-hoc survey and consumer panel methods. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/tailor-made-panels-combining-the-advantages-of-ad-hoc-survey-and-consumer-panel-methods


Research papers

Interpretation of qualitative material

This paper, devoted to the interpretation of qualitative material, tries to examine the following issues: What do we mean by saying that something is "symbolic" of something else? What is the intrinsic logic of the intellectual process we call...

Catalogue: ESOMAR Congress 1975: Quality In Research
Author: David Wulf
August 1, 1975
×

Citation

Wulf, D. (1975a, August 01). Interpretation of qualitative material. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/interpretation-of-qualitative-material


Research papers

Influence of the utilization of multivariate techniques on the quality of studies

After six years of utilization of multivariate techniques, we discover that these techniques have brought us along to conceive studies of a more complex structure as well as more clear in their basic assumptions. In this paper, we attempt to analyse...

Catalogue: ESOMAR Congress 1975: Quality In Research
Author: Joseph Lion
August 1, 1975
×

Citation

Lion, J. (1975a, August 01). Influence of the utilization of multivariate techniques on the quality of studies. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/influence-of-the-utilization-of-multivariate-techniques-on-the-quality-of-studies


Research papers

The validation of marketing models

This paper is an attempt to discuss the concept of validation when applied to marketing models. It is suggested that "validity" is a highly complex notion that the marketing scientists inherited from various other disciplines. Unfortunately,...

Catalogue: Seminar 1975: Market Modelling
Authors: Claude Sanchez, Jean-Philippe Faivre
June 1, 1975
×

Citation

Sanchez and Faivre (1975a, June 01). The validation of marketing models. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-validation-of-marketing-models


Research papers

A note on relative validity

In my own approach to modelling, I try to bear three questions in mind: A) Does the approach generate sufficient confidence to lead to application?; B) Does the application produce improvement in planning/decision making?; C) Does the gain from this...

Catalogue: Seminar 1975: Market Modelling
Author: J. Aspden
June 1, 1975
×

Citation

Aspden, J. (1975a, June 01). A note on relative validity . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/a-note-on-relative-validity-


Research papers

Market monitoring through attitude research

The need to monitor market changes, competitive activities and own performance is satisfied with a measurement procedure based upon consumer attitudes. In addition to being simple and inexpensive to administer, the procedure demonstrates reliability,...

Catalogue: Seminar 1974: Management Information For Retail Organisations
Authors: Stephen J. Arnold, Douglas J. Tigert
April 1, 1974
×

Citation

Arnold and Tigert (1974a, April 01). Market monitoring through attitude research. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/market-monitoring-through-attitude-research


Research papers

Report-back from group III

After this introduction the discussion followed by talking about the validity in the panel results (over-representing versus under-representing) . Are the members writing down everything? This is one of the key-problems when talking about the...

Catalogue: Seminar 1972: Panels
Author: Nils Röhme
June 15, 1972
×

Citation

Röhme, N. (1972a, June 15). Report-back from group III. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/report-back-from-group-iii


Research papers

A general summary of the types of panels in use, their common characteristics and some of the technical considerations involved in their operation

In opening the Seminar on Panels this paper is designed to provide a general view on the types of Panel operations currently in use, and some of the technical considerations on which efficient Panel running depends. It also considers some aspects of...

Catalogue: Seminar 1972: Panels
Author: John Parfitt
June 15, 1972
×

Citation

Parfitt, J. (1972a, June 15). A general summary of the types of panels in use, their common characteristics and some of the technical considerations involved in their operation. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/a-general-summary-of-the-types-of-panels-in-use-their-common-characteristics-and-some-of-the-technical-considerations-involved-in-their-operation


Research papers

Continuous purchasing data can be collected from individuals

This paper is concerned with the validity of consumer panel data and some of the problems that are faced by a group of European consumer Panels. Iwo aspects of validity are covered. First, the representativeness of a panel is demonstrated by showing...

Catalogue: ESOMAR/WAPOR Congress 1971: From Experience To Inovation
Author: Ivor McGloughlin
June 15, 1971
×

Citation

McGloughlin, I. (1971a, June 15). Continuous purchasing data can be collected from individuals. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/continuous-purchasing-data-can-be-collected-from-individuals