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Research papers

Measurement of media intangibles

Readership studies and audience measurements are today common place in the media field. But we know very little about the intangible values added by a given magazine or journal to the advertising message. It is not enough to know how many people-read...

Catalogue: ESOMAR/WAPOR Congress 1959
Author: Andre Chudnoff
June 15, 1959
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Citation

Chudnoff, A. (1959a, June 15). Measurement of media intangibles. ANA - ESOMAR. Retrieved March 23, 2023, from


https://ana.esomar.org/documents/measurement-of-media-intangibles


Research reports

Qualitative research on follow-up advertisements for Park Drive Tipped

Following a re-launch of Park Drive Tipped with a new pack and gift coupons, a number of follow-up advertisements have been created to be adapted for press and posters. The treatments are: 'The Big Taste', 'The Rich Taste', 'Gift Wrap' and 'At Last'....

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1971
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Citation

, C. (1971a, May 01). Qualitative research on follow-up advertisements for Park Drive Tipped. ANA - ESOMAR. Retrieved March 23, 2023, from


https://ana.esomar.org/documents/qualitative-research-on-follow-up-advertisements-for-park-drive-tipped


Research reports

Qualitative research into sports cars

As a result of discussions between Leyland Cars and Saatchi & Saatchi, it became apparent thatthere was little information available onconsumers' views of sports cars.Accordingly, qualitative research was requiredin order to explore consumers'...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 1, 1978
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Citation

, C. (1978a, January 01). Qualitative research into sports cars. ANA - ESOMAR. Retrieved March 23, 2023, from


https://ana.esomar.org/documents/qualitative-research-into-sports-cars


Research papers

The company image as perceived by company personnel

The thesis developed is that if a company image is to be effective it must be upheld by all company personnel, and it must be based on fact. The paper falls into two sections. Section A: Some general conclusions based on the work in the area indicate...

Catalogue: ESOMAR/WAPOR Congress 1971: From Experience To Inovation
Author: Sherril Kennedy
June 15, 1971
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Citation

Kennedy, S. (1971a, June 15). The company image as perceived by company personnel. ANA - ESOMAR. Retrieved March 23, 2023, from


https://ana.esomar.org/documents/the-company-image-as-perceived-by-company-personnel


Research papers

Investigating children (Portuguese)

The basic concern of this paper is to expand our knowledge concerning what today's children are like and how to reach them. This presentation is divided into two parts. In the first, the theoretical reference chart on the cognitive/emotional stages...

Catalogue: Latin America 1991: Exchanging Experiences
Authors: Clarice Herzog, Lea Maria Chagas Cruz
Company: Ogilvy
May 5, 1991
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Citation

Herzog and Cruz (1991a, May 05). Investigating children (Portuguese). ANA - ESOMAR. Retrieved March 23, 2023, from


https://ana.esomar.org/documents/investigating-children-portuguese-


Research papers

Pinto

The objective of this study was to evaluate the images of the new American subcompacts - Pinto, Vega, Gremlin - as perceived by a cross-section of college students and newlyweds. These images were compared and contrasted with those of the more...

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Authors: R. D. Teach, L. A. Neidell
June 15, 1972
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Citation

Teach and Neidell (1972a, June 15). Pinto. ANA - ESOMAR. Retrieved March 23, 2023, from


https://ana.esomar.org/documents/pinto


Research reports

Qualitative research for BP with oil fired central heating consumers

The purpose of the research study was to investigatethe noticeable decline in recorded satisfaction by BPcustomers for the service provided by BP and its authorizeddistributors of central heating fuel. 

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 1, 1976
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Citation

, C. (1976a, February 01). Qualitative research for BP with oil fired central heating consumers. ANA - ESOMAR. Retrieved March 23, 2023, from


https://ana.esomar.org/documents/qualitative-research-for-bp-with-oil-fired-central-heating-consumers


Research reports

Qualitative research into United Biscuits basket bag snack

United Biscuits Ltd, in conjunction with SaatchiSaatchi Garland Compton Ltd., are progressingthe development of a bag snack based on a latticeconfiguration.Qualitative research was therefore required inorder to:1. Determine how the product is...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 1, 1979
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Citation

, C. (1979a, June 01). Qualitative research into United Biscuits basket bag snack. ANA - ESOMAR. Retrieved March 23, 2023, from


https://ana.esomar.org/documents/qualitative-research-into-united-biscuits-basket-bag-snack


Research reports

Qualitative research on a new advertising concept for Toffo

The objectives of the research were to investigate the potential of the 'Mrs. Mackintosh' concept for advertising Toffo. Specific objectives were:a. To assess the credibility of the 'Mrs. Mackintosh' story.b. To assess its perceived relevance to...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 1, 1971
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Citation

, C. (1971a, December 01). Qualitative research on a new advertising concept for Toffo. ANA - ESOMAR. Retrieved March 23, 2023, from


https://ana.esomar.org/documents/qualitative-research-on-a-new-advertising-concept-for-toffo