Abstract:
Wrights Coal Tar Shampoo and a range of Wrights Shampoos were relaunched some 18 months ago. The shampoos are estimated to hold around 1% of the market, most of this share being accounted for by the Coal Tar Shampoo. It was decided to conduct some research to discover how these shampoos are perceived by both users and non-users and whether there is a case for repositioning the Wrights Shampoos in a specific product area.
This could also be of interest:
Research Reports
Qualitative research into the shampoo market
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
 
September 1, 1977
Research Reports
Qualitative research on Frequence shampoo
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
 
December 1, 1979
Research Reports
Qualitative research on Silvikrin shampoo press campaign
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
 
September 1, 1970
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