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Veno's television commercial research

Date of publication: April 1, 1976

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

Abstract:

The objectives of this research were to evaluate consumers' reactions to these films, in an area (London) where 'Bride's Day' had been on air last year and the 'Singing Family' had been shown this year, and an area (Brighton) where the 15-second 'Singing Family' films had been on the air for two years.

CRAM/Peter Cooper Archive

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Veno's honey & lemon commercial research

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

 

June 1, 1971

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Citation

, C. (1971a, June 01). Veno's honey & lemon commercial research . ANA - ESOMAR. Retrieved June 30, 2025, from


https://ana.esomar.org/documents/veno-s-honey-lemon-commercial-research-


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Qualitative research on a new television commercial for Whitbread Tankard

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

 

May 5, 1971

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Citation

, C. (1971a, May 05). Qualitative research on a new television commercial for Whitbread Tankard. ANA - ESOMAR. Retrieved June 30, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-a-new-television-commercial-for-whitbread-tankard


Research Reports

Report on qualitative research on a PLJ television commercial

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

 

April 18, 1974

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Citation

, C. (1974a, April 18). Report on qualitative research on a PLJ television commercial. ANA - ESOMAR. Retrieved June 30, 2025, from


https://ana.esomar.org/documents/report-on-qualitative-research-on-a-plj-television-commercial


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Citation

, C. (1976a, April 01). Veno's television commercial research. ANA - ESOMAR. Retrieved June 30, 2025, from


https://ana.esomar.org/documents/report-on-qualitative-research-on-a-plj-television-commercial