Veno's television commercial research

Date of publication: April 1, 1976

Abstract:

The objectives of this research were to evaluate consumers' reactions to these films, in an area (London) where 'Bride's Day' had been on air last year and the 'Singing Family' had been shown this year, and an area (Brighton) where the 15-second 'Singing Family' films had been on the air for two years.

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