Abstract:
The objectives of this research were to evaluate consumers' reactions to these films, in an area (London) where 'Bride's Day' had been on air last year and the 'Singing Family' had been shown this year, and an area (Brighton) where the 15-second 'Singing Family' films had been on the air for two years.
Research Reports
Veno's honey & lemon commercial research
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
 
June 1, 1971
Research Reports
Qualitative research on Mac throat lozenges
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
 
July 1, 1970
Research Reports
Qualitative research on Project Libra
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
 
February 1, 1976
