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Research reports

Passenger attitudes to cabin services

A total re-appraisal is being made by British Airwaysof the relationship between cabin crew training coursesand the day-to-day work needs of cabin staff. Thisresearch was part of the first stage of this reappraisal and was designed to determine...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1977
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Citation

, C. (1977a, July 01). Passenger attitudes to cabin services. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/passenger-attitudes-to-cabin-services


Research papers

Organizational problems in implementing information systems

Strategic management deals with the development of the basic ideas of the organization in order to stabilize and extend the contribution-inducement-balance of the interest groups. In this context we are only dealing with consumer benefits and the...

Catalogue: Seminar 1977: Marketing Management Information Systems
Author: Erik Johnsen
June 15, 1977
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Citation

Johnsen, E. (1977a, June 15). Organizational problems in implementing information systems. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/organizational-problems-in-implementing-information-systems


Research reports

Coffee Compliment packaging research

It is understood that considerable cost savings on Coffee Compliment could be made by using foil-lined cardboard carton packs in place of the current glass jars. The objectives of this research were: 1. To examine general consumer attitudes towards...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 1, 1976
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Citation

, C. (1976a, December 01). Coffee Compliment packaging research. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/coffee-compliment-packaging-research


Research papers

Magazine contents and the needs of different sociological segments of readers

The object of the study was to identify the market opportunity for two Mondadori weeklies on the basis of characteristics of the readership and its expectations from the magazines. The research area was made up by the readership of the two magazines...

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems
Authors: Vittorio Liberanome, Gilberto Valentini
June 15, 1976
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Citation

Liberanome and Valentini (1976a, June 15). Magazine contents and the needs of different sociological segments of readers. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/magazine-contents-and-the-needs-of-different-sociological-segments-of-readers


Research papers

Magazine contents and the needs of different sociological segments of readers (Italian)

The object of the study was to identify the market opportunity for two Mondadori weeklies on the basis of characteristics of the readership and its expectations from the magazines. The research area was made up by the readership of the two magazines...

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems
Authors: Vittorio Liberanome, Gilberto Valentini
June 15, 1976
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Citation

Liberanome and Valentini (1976a, June 15). Magazine contents and the needs of different sociological segments of readers (Italian). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/magazine-contents-and-the-needs-of-different-sociological-segments-of-readers-italian-


Research reports

Qualitative research into Capri-Sonne fuit jucie

Colman Foods a reconsidering marketing a single one shotpure fruit juice product in an aluminum pouch which claimsto represent 50% of the fruit juice market in Germany, andis called Capri-Sonne. The research was required to ascertain how consumers...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 1, 1976
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Citation

, C. (1976a, February 01). Qualitative research into Capri-Sonne fuit jucie. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-capri-sonne-fuit-jucie


Research reports

Qualitative research on Domestos range extensions

The Company is considering developing certainnew household products. One strategic approachis to use an existing brand name, such asDomestos, to aid and support these products: general purpose cleaner, spry disinfectant, and bathroom cleaner.About...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1974
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Citation

, C. (1974a, July 01). Qualitative research on Domestos range extensions . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-domestos-range-entensions-


Research reports

Qualitative research on Sobranie

The objectives of the research reported here were:1. To assess the reactions among Super C smokersto the concept of a new range of products fromSobranie emanating from a place in New BondStreet;2. To examine in detail responses to the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 15, 1974
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Citation

, C. (1974a, April 15). Qualitative research on Sobranie. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-sobranie


Research reports

Research report on Belladonna

The general objectives of this research were toexplore four brands of Belladonna that resultedfrom the development work on packs and advertising.The four brands were named New Moon, Someone Special,Madame and Della Francesca.The specific research...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 2, 1973
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Citation

, C. (1973a, November 02). Research report on Belladonna. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/research-report-on-belladonna