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Research papers

The next millennium

This paper reviews the impact of new technologies in the research process over the past five years and the incoming new technologies up to the next millennium. The main focus, the effect of speech-to-text Voice Recognition technology - upon the...

Catalogue: Seminar 1997: Do we control IT or are we IT's slave?
Author: Sarah Bonner
January 1, 1997

Research papers

Neural patterns

Two factors are necessary for a method to be useful in a variety of country settings. An analysis technique to understand information available is required that is robust and not constrained. And, data of a comparable format and scope of measurement...

Catalogue: ESOMAR/JMA/ARF Conference 1995: Triad 2000
Author: Bruce Grey Tedesco
June 15, 1995

Research papers

Artificial intelligence applied to computer aided interviewing

The paper presents a newly developped and implemented system for segmenting respondents 'on the fly' during a computer assisted telephone interview, while at the same time minimizing the number of questions to be asked of the individual respondents....

Catalogue: ESOMAR/EMAC/AFM Symposium 1993: Information Based Decision Making In Marketing
Author: Carsten Stig Poulsen
June 15, 1993

Research papers

Neural analysis

This work demonstrates the learning ability and capacity of artificial intelligence neural networks, and how they are effective in providing information from large data sources. The combination of new techniques of data collection and the...

Catalogue: ESOMAR/EMAC/AFM Symposium 1993: Information Based Decision Making In Marketing
Author: Bruce Grey Tedesco
June 15, 1993

Research papers

Neural marketing

Developments in a variety of disciplines have provided the necessary components to assemble a system of artificial intelligence available for use in formulating marketing strategy. Based on artificial intelligence neural networks, the concept of...

Catalogue: ESOMAR Congress 1992: The Race Against Expectations
Author: Bruce Grey Tedesco
September 1, 1992

Research papers

Marketing decision-making using knowledge-based systems

Knowledge-based systems (KBS), a branch of artificial intelligence, are designed to replicate the functions performed by a human expert. They enable a user to consult a computer system as he/she would consult an expert advisor to figure out how to...

Catalogue: Seminar 1992: Do New Technologies Help Or Hinder Marketing Decisions?
Authors: Pirkko Walden, Malin Brännback
June 15, 1992

Research papers

Taking the long view in new product introduction

The central thesis of this paper is that a perspective is needed in introducing new products and services in "hot areas" such as high technology. Artificial Intelligence has been around since the mid-1950s, but has remained largely an academic...

Catalogue: ESOMAR Congress 1990: Using Research For Marketing In The 90's
Authors: Leland Teschler, Andrew C. Gross, Robert D. Hisrich
September 1, 1990

Research papers

The application of micro-modelling to predicting total market mix potential

In this paper, following a review of the historical development of research methods for predicting volume sales and brand shares of new products, a new model (MicroTest) is described which uses information gathered in a concept/product test for...

Catalogue: ESOMAR Congress 1987
Authors: Rory P. Morgan, Brian C. Pymont, Julian R. Bond
September 1, 1987

Research papers

Artificial intelligence and expert systems

The authors propose to identify reasons for the apparent lack of Marketing Research applications. Examples of areas where AI and ES could contribute to increase considerably the efficiency of Marketing Research will then be developed. Finally, the...

Catalogue: ESOMAR Congress 1986: Anticipation And Decision Making
Authors: Juergen Schwoerer, Jean-Paul Frappa
June 15, 1986