Reinventing a win-win loyalty experience

Date of publication: June 6, 2018

Author: Zyed Jamoussi

Abstract:

Reinventing an omnichannel shopping experience requires two equally important ingredients: 1. Designing a proposition that is relevant for each shopper individually thanks to AI and CRM automation; 2. Adding a layer of gamification to enhance the perception and the emotional bond with the Shoppers.

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