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Reinventing a win-win loyalty experience

Date of publication: June 6, 2018

Catalogue: ESOMAR Shopping Experience Seminar 2018

Author: Zyed Jamoussi

Abstract:

Reinventing an omnichannel shopping experience requires two equally important ingredients: 1. Designing a proposition that is relevant for each shopper individually thanks to AI and CRM automation; 2. Adding a layer of gamification to enhance the perception and the emotional bond with the Shoppers.

Zyed Jamoussi

Author

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March 13, 2005

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Kondo, T. (2005a, March 13). Creating a win-win relationship by maximizing both manufacturer sales and retailer profits. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/creating-a-win-win-relationship-by-maximizing-both-manufacturer-sales-and-retailer-profits


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Authors: Marion Dumas, Mirta Galesic, Adelaide Zulfikarpazic, Herve Tranger, Richard Bordenave, Guillaume Inigo

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Dumas et al. (2017a, September 04). Thought leadership from WIN: A French polling case study. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/thought-leadership-from-win-a-french-polling-case-study


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Authors: Marion Dumas, Mirta Galesic, Adelaide Zulfikarpazic, Herve Tranger, Guillaume Inigo, Richard Bordenave

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Dumas et al. (2017a, November 10). Thought leadership from WIN: A French polling case study. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/thought-leadership-from-win-a-french-polling-case-study-9163


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Citation

Jamoussi, Z. (2018a, June 06). Reinventing a win-win loyalty experience. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/thought-leadership-from-win-a-french-polling-case-study-9163