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Research papers

E pluribus unum

This paper describes the efforts undertaken by Nielsen Outdoor to create an audience measurement system, based on GPS (Global Positioning Satellite) technology, capable of meeting the commercial and research needs of the U.S. outdoor industry. It...

Catalogue: ESOMAR/ARF WAM Conference 2005: Outdoor/Out-of-Home
Authors: Pete Doe, Ian Garland
Company: Nielsen
June 20, 2005
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Citation

Doe and Garland (2005a, June 20). E pluribus unum. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/e-pluribus-unum


Research papers

A cost-effective way for testing outdoor creatives

The paper describes an analysis of outdoor creatives and its effect on aided recall of the outdoor campaign. We have analyzed 116 outdoor campaigns.For each of the campaigns, the following data were available: a photo of the poster, number of sites,...

Catalogue: ESOMAR/ARF WAM Conference 2005: Outdoor/Out-of-Home
Author: Andraz Zorko
June 20, 2005
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Citation

Zorko, A. (2005a, June 20). A cost-effective way for testing outdoor creatives. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/a-cost-effective-way-for-testing-outdoor-creatives


Research papers

The creative heresy in audience measurement

This paper deals with the interesting question of whether some measure of creative effect should be included as a variable for calculating the size of the audience likely to see an outdoor display. The authors believe it should be included, and that...

Catalogue: ESOMAR/ARF WAM Conference 2005: Outdoor/Out-of-Home
Authors: Erwin Ephron, Joseph C. Philport
June 20, 2005
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Citation

Ephron and Philport (2005a, June 20). The creative heresy in audience measurement. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/the-creative-heresy-in-audience-measurement


Research papers

Technology that puts research within an arm's reach of desire

Historically manufacturers have demanded that research suppliers should provide broader and deeper insight into the habits of the hypermarket shopper because this is the area over which they have traditionally been able to exercise the most...

Catalogue: ESOMAR Panel Research Conference 2005
Author: Craig Twyford
Company: Nielsen
April 17, 2005
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Citation

Twyford, C. (2005a, April 17). Technology that puts research within an arm's reach of desire. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/technology-that-puts-research-within-an-arm-s-reach-of-desire


Research papers

Atlanta and beyond

This paper focuses on the ways the best practices of traffic and media research have converged in an Out-of-Home ratings service, emphasizing what is new - and what remains the same - about audience measurement informed by those two fields.It also...

Catalogue: ESOMAR/ARF WAM Conference 2004: Online
Authors: William Rose, Joshua Chasin, William McDonald, James Tobolski
June 14, 2004
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Citation

Rose, Chasin, McDonald and Tobolski (2004a, June 14). Atlanta and beyond. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/atlanta-and-beyond


Research papers

Applying professional surveying method to outdoor visibility

The paper describes the British poster visibility system: the research on which it is based, the classification of all roadside panels by surveyors using appropriate instruments, modelling the data, and application of the results to gross audience...

Catalogue: ESOMAR/ARF WAM Conference 2004: Online
Author: Derek Bloom
June 14, 2004
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Citation

Bloom, D. (2004a, June 14). Applying professional surveying method to outdoor visibility. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/applying-professional-surveying-method-to-outdoor-visibility


Research papers

VAI experience in LATAM

This paper describes the OutdoorScore methodology applied by Portland in Latin America, using concepts such as transport habits and VAI (visual adjustment impacts) in order to determine scores for each site audited.Obviously the application of the...

Catalogue: ESOMAR/ARF WAM Conference 2004: Online
Author: Antonio Miranda
June 14, 2004
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Citation

Miranda, A. (2004a, June 14). VAI experience in LATAM. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/vai-experience-in-latam


Research papers

When less is more

Global advancements in passive electronic audience measurement of Out-of-Home/Outdoor media look promising and are a great improvement over the old-fashioned travelog/diary or mere traffic counts approaches.However, there are obstacles to overcome in...

Catalogue: ESOMAR/ARF WAM Conference 2004: Online
Author: Tony Jarvis
June 14, 2004
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Citation

Jarvis, T. (2004a, June 14). When less is more. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/when-less-is-more


Research papers

Early learnings from Chicago

This paper provides an introduction to prior research on the use of GPS for measuring audiences to out-of-home media. It also describes the methodology and early learnings obtained by Nielsen Outdoor in developing a GPS-based audience measurement...

Catalogue: ESOMAR/ARF WAM Conference 2004: Online
Authors: Wendy Malley, Ian Garland
June 14, 2004
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Citation

Malley and Garland (2004a, June 14). Early learnings from Chicago. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/early-learnings-from-chicago