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Research papers

ECC veterinary legislation

The outlines of those veterinary preventive measures which have to he practised in relation to modern industrialised animal production are given, with a special emphasis on the protection of domestic animals against specific pathogenic agents and the...

Catalogue: Seminar 1976: The Future Of The Animal Health Care Market
Author: Hans J. Bendixen
November 24, 1976

Research papers

Distribution of animal medicines in the ECC

The European Commission has not yet produced any draft Directive relating to Distribution of Veterinary Medicines. The author intend to divide his paper into 3 sections: A. Definition and scope of market for veterinary medicines in Western Europe; B....

Catalogue: Seminar 1976: The Future Of The Animal Health Care Market
Author: David J.S. Miller
November 24, 1976

Research papers

The development of the A.B.P.I animal health product sales audit

A simple questionnaire form was first drawn up and studied within the Companies for which the members of the Working Group worked in order to identify any major problems at this initial stage. None emerged. Work on drafting the audit then proceeded...

Catalogue: Seminar 1976: The Future Of The Animal Health Care Market
Author: John W. Prior
November 24, 1976

Research papers

The different structure of veterinary practice

The material for this paper is based upon the many years of experience Market Investigations has in collecting and publishing data on the veterinary markets. This experience is principally based in Great Britain but more recently in Holland and...

Catalogue: Seminar 1976: The Future Of The Animal Health Care Market
Author: Julian Harvey
November 24, 1976

Research reports

Key factors in the changing state of medical marketing

Research already conducted by CRAM Pharmaceutical indicates that this comfortable picture, which is characterized by the traditional low profile the industry has maintained from a public relations point of view, maybe under serious threat from a...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1976

Research reports

Qualitative research on Snowflake project

Beecham propose to introduce a new anti-dandruffshampoo containing Zinc Omadine.The present research was conducted in order toprovide background information on consumer attitudesto medicated shampoos, which would act as a guide indeveloping a...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1976

Research papers

Price policy, commercial success and therapeutic advantage of pharmaceutical innovation

The paper reports on a study which examined all new single chemical entities introduced on to the British prescription medicine market between 1962 and 1970. The therapeutic novelty and value of each at the time of product launch was assessed by a...

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems
Author: Ducan Reekie
June 15, 1976

Research reports

Distalgesic advertising research

The primary research objective was to establishwhether the series of advertisements adequatelycommunicates Distalgesic's versatility;2. To establish GP's responses to each advertisementin terms of its initial impact, appeal andcredibility;3. To...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1976

Research reports

Qualitative research into rheumatic diseases

The headquarters of Sandoz in Basle have beencarrying out a primary research program on a new drugfor the treatment of rheumatic diseases, and are intendingto carry out a market research program in the USA, Germanyand the UK to explore the potential...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 1, 1976