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Key factors in the changing state of medical marketing

Date of publication: September 1, 1976

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

Abstract:

Research already conducted by CRAM Pharmaceutical indicates that this comfortable picture, which is characterized by the traditional low profile the industry has maintained from a public relations point of view, maybe under serious threat from a number of powerful forces that are currently emerging. These factors could exert such influence and the industry that the pattern of pharmaceutical promotion may be forced to undergo radical changes. 

CRAM/Peter Cooper Archive

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Catalogue: ESOMAR/ARF/JMA Conference 1997: Fit for the global future?

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O'Driscoll, A. (1997a, June 15). Changing 'deliveryscapes' in marketing. ANA - ESOMAR. Retrieved June 24, 2025, from


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Catalogue: Seminar 1981: International Pharmaceutical Marketing Research

Author: Clifford H. Jellett

Company: Harris Interactive (Europe)

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Catalogue: Seminar 1976: The Contribution Of Research To Decision Making Promotions

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June 15, 1975

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Castagnol, Y. (1975a, June 15). The state of the art. ANA - ESOMAR. Retrieved June 24, 2025, from


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Citation

, C. (1976a, September 01). Key factors in the changing state of medical marketing. ANA - ESOMAR. Retrieved June 24, 2025, from


https://ana.esomar.org/documents/the-state-of-the-art