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Qualitative research on Snowflake project

Date of publication: August 1, 1976

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

Abstract:

Beecham propose to introduce a new anti-dandruff shampoo containing Zinc Omadine.The present research was conducted in order to provide background information on consumer attitudes to medicated shampoos, which would act as a guide in developing a suitable positioning for the new product. 

CRAM/Peter Cooper Archive

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Citation

, C. (1976a, August 01). Qualitative research on Snowflake project. ANA - ESOMAR. Retrieved June 04, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-project-trudeau