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Magazines

Revue Française du Marketing (Juin 2013)

Notre ligne éditoriale n'entend privilégier aucun domaine particulier du marketing,mais s'inscrit dans la volonté de montrer aux lecteurs, académiciens oupraticiens, la grande diversité d'applications du marketing. Ce numéroen est...

Catalogue: ADETEM: Revue Française du Marketing
Author: ADETEM
Company: ADETEM
June 1, 2013

Research papers

The LWT investor

LWT's interest has been to encourage greater use of television advertising by financial institutions. To provide a link between ourselves and potential advertisers, we launched a Financial Marketing Review in December 1985 to bring to wider attention...

Catalogue: Seminar 1988: Research For Financial Services
Authors: Bernard C. Bennett, Tony Wornell
June 15, 1988

Research papers

Introduction

The papers themselves will be of interest and value to delegates. The scene will be set by a careful positioning of research within strategic marketing planning - a paper from an experienced international researcher corporate planner in an American...

Catalogue: ESOMAR Congress 1981: Research For Profitability
Author: John R. Goodyear
August 23, 1981

Research reports

Consumer attitudes to service in the home

This research shows that there is a casefor national advertising at a corporate level,chiefly to communicate the Prudential as animportant company and therefore to boost the self-image of clients (and probably the self-image of Agents as well). But...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 1, 1980

Research reports

Qualitative research into British rail corporate advertising

The advertising was felt to be trying to make the public 'aware' of what it was doing as an organization and further endeavoring to attract new passengers on the basis of efficiency, value for money, fast trains, etc. Respondents were unlikely to see...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1979

Research reports

Qualitative pretest of corporate campaign

A corporate advertising campaign for the Prudentialis being developed, which will probably involveTV and Press. This research, however, was only concerned with TV developments. 

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1979

Research reports

James Watney campaign research into revised commercials

Following the initial research into the proposed James Watney corporate campaign (/May 1979), the scripts were revised and three new commercialsproduced. The objectives of this research wereto evaluate these new commercials, against thecriteria...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 1, 1979

Research reports

Research into Watney corporate advertising

Watneys are attempting to improve their image amongstbeer drinkers by changing pub designs, cowls, theWatneys symbol, stating Watneys more discreetly, and introducing new beers (London Bitter and Stag).Corporate advertising is also proposed to...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1979

Research reports

Young peoples' attitudes towards press advertising for the Midland Bank Ltd

Midland Bank Limited is considering two alternativeapproaches for a press campaign aimed at youngpeople. Recent advertising using other mediahas included a television and poster campaignusing the theme of Midland Bank and the individualtogether...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 1, 1979