James Watney campaign research into revised commercials

Date of publication: June 1, 1979


Following the initial research into the proposed James Watney corporate campaign (/May 1979), the scripts were revised and three new commercials produced. The objectives of this research were to evaluate these new commercials, against the criteria stated in the previous research.  

CRAM/Peter Cooper Archive


This is a long description of some author details.

This could also be of interest:

Research Reports

Research Reports

Research Reports

  • PDF