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James Watney campaign research into revised commercials

Date of publication: June 1, 1979

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

Abstract:

Following the initial research into the proposed James Watney corporate campaign (/May 1979), the scripts were revised and three new commercials produced. The objectives of this research were to evaluate these new commercials, against the criteria stated in the previous research.  

CRAM/Peter Cooper Archive

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Research Reports

Research into Watney corporate advertising

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

 

May 1, 1979

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Citation

, C. (1979a, May 01). Research into Watney corporate advertising. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/research-into-watney-corporate-advertising


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Watneys pale and brown pack label research

Catalogue: CRAM/Peter Cooper Archive Collection

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June 1, 1979

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, C. (1979a, June 01). Watneys pale and brown pack label research. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/watneys-pale-and-brown-pack-label-research


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Qualitative research into Kotex advertising campaign

Catalogue: CRAM/Peter Cooper Archive Collection

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February 3, 1974

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, C. (1974a, February 03). Qualitative research into Kotex advertising campaign . ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-kotex-advertising-campaign-


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Citation

, C. (1979a, June 01). James Watney campaign research into revised commercials. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-kotex-advertising-campaign-