Resources Library by ANA

Using retail and consumer data to forecast when a growing market will peak

This paper will look at two markets as case studies (microwave ovens and 3-in-l vacuum cleaners) and attempt to show that an accurate prediction could have been made of when the markets would peak. In each case study the prediction is made when the...

Catalogue: Papers 1992: How To Endure In The Durables Industry?

Author: Gary Lamb

Company: GfK

June 15, 1992

Simulator design for more efficient tv media buying: Eat 1

The project EAT 1 is the result of managing the existing information to give useful and easy information. Nowadays, there are lots of information produced by media that professionals have to evaluate after to get some conclusions. Media normally...

Catalogue: Seminar 1991: The Expansion of Broadcast Media

Author: Carmen Montero

June 15, 1991

Modelling implicit dynamics

In order to bring system and discipline, without losing depth and sensitivity, into both data gathering and data interpretation of qualitative research, a holistic implicit model was developed. This Model is based upon a socio-biological and...

Catalogue: Seminar 1990: Qualitative Research- How Are We Preparing For The Future?

Author: J. PauI Heylen

June 15, 1990

Causes of advertising expenditure variations in Sweden 1975-1987

Advertising expenditure in traditional media has risen faster than inflation during the period of analysis, with the exception of 1980 and 1981. Surveys and analyses show that expenditure in direct mail and various forms of sales promotion were about...

Catalogue: ESOMAR Congress 1989

Author: Tomas Gröndal

September 1, 1989

The use of pre-existing data banks for analysing local/micromarkets and optimizing branches' network

The paper describes the development, the structure and the possible contributions of a Data Bank identifying and and characterising in a lot of details numerous Local/Micromarkets. More than 200 autonomous polarisation markets have been defined...

Catalogue: Seminar 1988: Research For Financial Services

Author: Jean Quatresooz

June 15, 1988

INF*ACT workstation

INF*ACT Workstation enables the marketing professional to be more productive and effective in analysing and presenting data. In order to achieve this, INF*ACT Workstation brings together all the key marketing analysis tools and makes the interface...

Catalogue: Seminar 1988: The Impact Of New User-Oriented Computer Facilities On Market Research

Author: Thomas R. Ottinger

Company: Nielsen

June 15, 1988

Analysing panel data with the help of a PC-express application

After six months of development GfK launched a product based on the software package pcExpress with full integration of its GfK-experiences concerning data structure and reliability in operation. Above all the language EXPRESS, which is very closely...

Catalogue: Seminar 1988: The Impact Of New User-Oriented Computer Facilities On Market Research

Author: Rainer Ostermeyer

Company: GfK

June 15, 1988

The AGB intomart television audience system

AGB started in 1986 the development of COMTEL (Common Television audience measurement system). This was done as a joint venture between AGB UK, Intomart and AGB Italy. But since COMTEL only produces the daily reports Intomart decided to develop their...

Catalogue: Seminar 1988: The Impact Of New User-Oriented Computer Facilities On Market Research

Author: Edouard Hustinx

June 15, 1988

Cross-tabs on-tap

The paper presents a summary of the state of the art of IDA and is based on our company’s experience of offering interactive access to survey data to marketing/research people in the public and private sector since 1983. This has been observed...

Catalogue: Seminar 1988: The Impact Of New User-Oriented Computer Facilities On Market Research

Author: Mark Katz

June 15, 1988