You searched for: "" but we corrected it to "*"

Did you mean to search for ""? Click here to show those results.

The results has been filter on Tags containing Hall Test.
ANA has found 12 results for you, in 88 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research reports

Research on Lucozade labels in Eire

This report sets out the results of a hall test with Irish housewives on their reactions to New labels for Lucozade. The objectives of the research were:1. To ascertain consumer reactions to the new design;2. To contrast the two versions of the logo...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1969
×

Citation

, C. (1969a, September 01). Research on Lucozade labels in Eire. ANA - ESOMAR. Retrieved October 01, 2023, from


https://ana.esomar.org/documents/research-on-lucozade-labels-in-eire


Research reports

Qualitative research on 'Cool' advertising

An experimental film has been made to advertise Coolantiperspirant. This film was researched in a hall testand found to have a high visual impact but low 'productcommunication' characteristics. On the basis of theseresults, the film was modified by...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 1, 1975
×

Citation

, C. (1975a, October 01). Qualitative research on 'Cool' advertising. ANA - ESOMAR. Retrieved October 01, 2023, from


https://ana.esomar.org/documents/qualitative-research-on-cool-advertising


Research reports

Qualitative hall test on a new commercial for the Parker Lady Ball pen

C.D.P. produced a commercial for Christmas 1975 whichfeatures the Parker Lady ball pen. The objectives ofthe advertisement were: 1. To reinforce Parker as a maker offine writing instruments;2. To state that Parker makes highpriced (around £10)...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 2, 1975
×

Citation

, C. (1975a, December 02). Qualitative hall test on a new commercial for the Parker Lady Ball pen. ANA - ESOMAR. Retrieved October 01, 2023, from


https://ana.esomar.org/documents/qualitative-hall-test-on-a-new-commercial-for-the-parker-lady-ball-pen


Research reports

After-shave concepts (hall test)

Hall Tests were carried out during September 1973 byCRAM (Project No: 973/1058) to evaluate six alternativeconcepts for a medium to a high price range of men'stoiletries.Two concepts, Odin and Borsalino were well-receivedby respondents and the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 8, 1973
×

Citation

, C. (1973a, December 08). After-shave concepts (hall test). ANA - ESOMAR. Retrieved October 01, 2023, from


https://ana.esomar.org/documents/after-shave-concepts-hall-test-


Research reports

Research report in the ease of assembly of self-assembly units on behalf of Hygena Limited

Hygena is planning to introduce a new range of self-assemblykitchen units with improved design feature over the existingQA range. The research was required to test the ease ofassembly of the new units, one of the limitations of easy-to-assemble units...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1976
×

Citation

, C. (1976a, July 01). Research report in the ease of assembly of self-assembly units on behalf of Hygena Limited. ANA - ESOMAR. Retrieved October 01, 2023, from


https://ana.esomar.org/documents/research-report-in-the-ease-of-assembly-of-self-assembly-units-on-behalf-of-hygena-limited


Research reports

Kelloggs rice krispies 'anytime' US commercial test

The objectives of the commercial tests undertaken were: 1. To check the communication of the commercial;2. To check consumer interest in the strategic positioning of Rice Krispies as an "anytime" food. 

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 1, 1977
×

Citation

, C. (1977a, April 01). Kelloggs rice krispies 'anytime' US commercial test. ANA - ESOMAR. Retrieved October 01, 2023, from


https://ana.esomar.org/documents/kelloggs-rice-krispies-anytime-us-commercial-test


Research reports

After-shave hall test research report prepared for Yardley of London Ltd.

This report presents the findings of the third in aseries of hall tests which have been carried out by CRAMon behalf of Yardley of London Limited, to evaluatealternative concepts, packs, and names for a new range ofmen's toiletries. In each case, the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 3, 1974
×

Citation

, C. (1974a, May 03). After-shave hall test research report prepared for Yardley of London Ltd.. ANA - ESOMAR. Retrieved October 01, 2023, from


https://ana.esomar.org/documents/after-shave-hall-test-research-report-prepared-for-yardley-of-london-ltd-


Research reports

Research on new names for Heinz Custard

Following the development of a new and more economicalrecipe for Heinz Custard, it has been necessary to findan alternative name to Heinz Dairy Custard. A range ofpossible names have been put forward and the objectivesof this research were to examine...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1976
×

Citation

, C. (1976a, August 01). Research on new names for Heinz Custard. ANA - ESOMAR. Retrieved October 01, 2023, from


https://ana.esomar.org/documents/research-on-new-names-for-heinz-custard-11119


Research reports

Creative qualitative research into female depilation and electric razors

The present research was designed to assist in understandingof these features of the UK market and, against thisbackground, to evaluate new electric razor designs and putforward suggestions for the optimum razor and case. Comparable qualitative...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 1, 1977
×

Citation

, C. (1977a, October 01). Creative qualitative research into female depilation and electric razors. ANA - ESOMAR. Retrieved October 01, 2023, from


https://ana.esomar.org/documents/creative-qualitative-research-into-female-depilation-and-electric-razors