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Qualitative hall test on the Parker Lady commercial

Date of publication: March 1, 1976

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

Abstract:

COP produced a commercial featuring the Parker Lady ball pen for the pre- Christmas period. The advertising objectives were:

1. To reinforce Parker as a maker of fine writing instruments;

2. To state that Parker makes high priced ball pens;

3. To state that the Parker Lady ball pen is a desirable gift for women. 

CRAM/Peter Cooper Archive

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Research Reports

Qualitative hall test on a new commercial for the Parker Lady Ball pen

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

 

December 2, 1975

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Citation

, C. (1975a, December 02). Qualitative hall test on a new commercial for the Parker Lady Ball pen. ANA - ESOMAR. Retrieved July 05, 2025, from


https://ana.esomar.org/documents/qualitative-hall-test-on-a-new-commercial-for-the-parker-lady-ball-pen


Research Reports

Qualitative research on Parker pens

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

 

September 3, 1973

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Citation

, C. (1973a, September 03). Qualitative research on Parker pens. ANA - ESOMAR. Retrieved July 05, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-parker-pens


Research Reports

Qualitative research report on TCP 'Tavern' commercial pre-test

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

 

December 3, 1973

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Citation

, C. (1973a, December 03). Qualitative research report on TCP 'Tavern' commercial pre-test. ANA - ESOMAR. Retrieved July 05, 2025, from


https://ana.esomar.org/documents/qualitative-research-report-on-tcp-tavern-commercial-pre-test


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Citation

, C. (1976a, March 01). Qualitative hall test on the Parker Lady commercial. ANA - ESOMAR. Retrieved July 05, 2025, from


https://ana.esomar.org/documents/qualitative-research-report-on-tcp-tavern-commercial-pre-test