Abstract:
The present research was designed to assist in understanding of these features of the UK market and, against this background, to evaluate new electric razor designs and put forward suggestions for the optimum razor and case. Comparable qualitative research is being done in West Germany and the results will be compared. Concurrent with this research, hall tests were made by Mass Observation to obtain some quantitative measures of the relative appeal of different razors and cases.
This could also be of interest:
Research Reports
Qualitative research into advertising concepts for Lady Braun Elegance
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
 
February 1, 1979
Research Reports
Qualitative research into Forest Bark creative developments
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
 
April 1, 1977
Research Reports
Qualitative research into Bran Buds creative developments
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
 
May 1, 1976
