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Creative qualitative research into female depilation and electric razors

Date of publication: October 1, 1977

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

Abstract:

The present research was designed to assist in understanding of these features of the UK market and, against this background, to evaluate new electric razor designs and put forward suggestions for the optimum razor and case. Comparable qualitative research is being done in West Germany and the results will be compared. Concurrent with this research, hall tests were made by Mass Observation to obtain some quantitative measures of the relative appeal of different razors and cases.

CRAM/Peter Cooper Archive

Author

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Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
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Citation

, C. (1977a, October 01). Creative qualitative research into female depilation and electric razors. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/creative-qualitative-research-into-female-depilation-and-electric-razors