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Eye research: Problem tracking

Date of publication: May 1, 1977

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

Abstract:

The present research aims to identify significant eye-problems and assess discontent with the present eye products purchasable without prescription in order to provide a steer for new product development. The current report focuses on a qualitative hall-test analysis of the earlier qualitative research. A Problem Tracking Method was used in order to identify the seriousness and frequency of problems encountered and the chief weaknesses in available products. 

CRAM/Peter Cooper Archive

Author

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Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
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Citation

, C. (1977a, May 01). Eye research: Problem tracking. ANA - ESOMAR. Retrieved June 22, 2025, from


https://ana.esomar.org/documents/eye-research-problem-tracking