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Research reports

Qualitative research into alternative names for Post Office retail outlets

Post Office Telecommunications Ltd., is developinga national chain of outlets situated in major conurbations and regional towns, thus providingcoverage of most of the population.The objectives of this retail operation are:1. To promote Post...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 1, 1979
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Citation

, C. (1979a, March 01). Qualitative research into alternative names for Post Office retail outlets. ANA - ESOMAR. Retrieved November 30, 2023, from


https://ana.esomar.org/documents/qualitative-research-into-alternative-names-for-post-office-retail-outlets


Research reports

Qualitative research on Smarties advertising

The objectives of the research reported here were:1. To examine how the commercial works in relation tomothers and children with reference to what amendments,if any should be made to future commercials;2. To assess whether the message is reinforcing...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 1, 1979
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Citation

, C. (1979a, January 01). Qualitative research on Smarties advertising. ANA - ESOMAR. Retrieved November 30, 2023, from


https://ana.esomar.org/documents/qualitative-research-on-smarties-advertising


Research reports

Basic qualitative research on strategy & concepts

This research was conducted to make an in-depth study ofconsumer attitudes, beliefs and motivations in buying margarine, in order to establish possible strategies forpromoting Kraft margarines. As aids, several concepts andnew product ideas were...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1978
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Citation

, C. (1978a, September 01). Basic qualitative research on strategy & concepts. ANA - ESOMAR. Retrieved November 30, 2023, from


https://ana.esomar.org/documents/basic-qualitative-research-on-strategy-concepts


Research reports

Qualitative research into Lucozade advertising

The research was conducted in March 1978 to establishcurrent attitudes towards Lucozade and to assessthe potential of an 'in-health' advertising strategyto promote usage. The findings were favorableto this strategy and two new advertisements,...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1978
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Citation

, C. (1978a, August 01). Qualitative research into Lucozade advertising. ANA - ESOMAR. Retrieved November 30, 2023, from


https://ana.esomar.org/documents/qualitative-research-into-lucozade-advertising


Research papers

A manufacturer's view of promotions

In the case that I want to look at today, I plan to show how promotion was used in the successful development of a brand in a highly competitive market, and to describe an approach to measuring the value of a promotion both before implementation and...

Catalogue: Seminar 1978: The Business Of Advertising
Author: Mike Fann
June 14, 1978
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Citation

Fann, M. (1978a, June 14). A manufacturer's view of promotions. ANA - ESOMAR. Retrieved November 30, 2023, from


https://ana.esomar.org/documents/a-manufacturer-s-view-of-promotions


Research reports

Qualitative research into OFCH customer's attitudes

The total market volume for domestic central heatingoil is practically static. BP's objective to increasesales volume is therefore tantamount to seeking a gain in market share for the brand. The research program was therefore requiredto investigate...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 1, 1978
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Citation

, C. (1978a, March 01). Qualitative research into OFCH customer's attitudes. ANA - ESOMAR. Retrieved November 30, 2023, from


https://ana.esomar.org/documents/qualitative-research-into-ofch-customer-s-attitudes


Research reports

Qualitative research into Dettol advertising

Two new television commercials are currently beingdeveloped for Dettol on the theme of product usage. It was desired to test both these approaches forcommunication, relevance and major defects, and furtherto select one of them for further...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 1, 1978
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Citation

, C. (1978a, March 01). Qualitative research into Dettol advertising . ANA - ESOMAR. Retrieved November 30, 2023, from


https://ana.esomar.org/documents/qualitative-research-into-dettol-advertising-


Research reports

Black Magic advertising

Recent research has indicated a lack of excitementand interest in the Black Magic product, particularlyvis a vis Bournville Selection: in the light of theintroduction of Bournville Selection, consumers maybe re-evaluating the qualities of Black...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1977
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Citation

, C. (1977a, July 01). Black Magic advertising. ANA - ESOMAR. Retrieved November 30, 2023, from


https://ana.esomar.org/documents/black-magic-advertising


Research reports

Aquafresh advertising 'tough world'

Aquafresh is currently being relaunched to re-positionthe brand in the mainstream of the toothpaste marketas an 'effective modern toothpaste'. The relaunch involves new product formulation andpackaging, although the advertising is planned to carrythe...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1977
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Citation

, C. (1977a, July 01). Aquafresh advertising 'tough world'. ANA - ESOMAR. Retrieved November 30, 2023, from


https://ana.esomar.org/documents/aquafresh-advertising-tough-world-