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Qualitative research into Dettol advertising

Date of publication: March 1, 1978

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

Abstract:

Two new television commercials are currently being developed for Dettol on the theme of product usage. It was desired to test both these approaches for communication, relevance and major defects, and further to select one of them for further development. 

CRAM/Peter Cooper Archive

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Research Reports

Qualitative research into Dettol advertising approach

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

 

June 3, 1975

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Citation

, C. (1975a, June 03). Qualitative research into Dettol advertising approach . ANA - ESOMAR. Retrieved December 17, 2025, from


https://ana.esomar.org/documents/qualitative-research-into-dettol-advertising-approach-


Research Reports

Qualitative research into Dettol NPD

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

 

July 1, 1979

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Citation

, C. (1979a, July 01). Qualitative research into Dettol NPD. ANA - ESOMAR. Retrieved December 17, 2025, from


https://ana.esomar.org/documents/qualitative-research-into-dettol-npd


Research Reports

Qualitative research on Dettol press advertising

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

 

April 1, 1977

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Citation

, C. (1977a, April 01). Qualitative research on Dettol press advertising. ANA - ESOMAR. Retrieved December 17, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-dettol-press-advertising


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Citation

, C. (1978a, March 01). Qualitative research into Dettol advertising . ANA - ESOMAR. Retrieved December 17, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-dettol-press-advertising