Back

Qualitative research into Dettol advertising

Date of publication: March 1, 1978

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

Abstract:

Two new television commercials are currently being developed for Dettol on the theme of product usage. It was desired to test both these approaches for communication, relevance and major defects, and further to select one of them for further development. 

CRAM/Peter Cooper Archive

Author

This is a long description of some author details.

This could also be of interest:

Research Reports

Qualitative research into Dettol advertising approach

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

 

June 3, 1975

×

Citation

, C. (1975a, June 03). Qualitative research into Dettol advertising approach . ANA - ESOMAR. Retrieved October 14, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-dettol-advertising-approach-


Research Reports

Qualitative research into Dettol NPD

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

 

July 1, 1979

×

Citation

, C. (1979a, July 01). Qualitative research into Dettol NPD. ANA - ESOMAR. Retrieved October 14, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-dettol-npd


Research Reports

Qualitative research on Dettol press advertising

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

 

April 1, 1977

×

Citation

, C. (1977a, April 01). Qualitative research on Dettol press advertising. ANA - ESOMAR. Retrieved October 14, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-dettol-press-advertising


  • PDF
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
×

Citation

, C. (1978a, March 01). Qualitative research into Dettol advertising . ANA - ESOMAR. Retrieved October 14, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-dettol-press-advertising