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Basic qualitative research on strategy & concepts

Date of publication: September 1, 1978

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

Abstract:

This research was conducted to make an in-depth study of consumer attitudes, beliefs and motivations in buying margarine, in order to establish possible strategies for promoting Kraft margarines. As aids, several concepts and new product ideas were provided by FCB. 

CRAM/Peter Cooper Archive

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Research Papers

Using qualitative research to assist a B2B client's commercialisation strategy

Catalogue: ESOMAR Worldwide Qualitative Conference 2001: The Business Value Of Emotional Intelligence

Author: Neil McPhee

Company: MSS Research

October 28, 2001

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Citation

McPhee, N. (2001a, October 28). Using qualitative research to assist a B2B client's commercialisation strategy . ANA - ESOMAR. Retrieved July 04, 2025, from


https://ana.esomar.org/documents/using-qualitative-research-to-assist-a-b2b-client-s-commercialisation-strategy-


Research Papers

A qualitative research perspective on international marketing research

Catalogue: Seminar 1976: International Market Research

Author: John R. Goodyear

 

April 1, 1976

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Citation

Goodyear, J. R. (1976a, April 01). A qualitative research perspective on international marketing research. ANA - ESOMAR. Retrieved July 04, 2025, from


https://ana.esomar.org/documents/a-qualitative-research-perspective-on-international-marketing-research


Research Papers

Basic instinct

Catalogue: Asia Pacific 2004

Author: Poonam V. Kumar

Company: KANTAR TNS Malaysia

March 28, 2004

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Citation

Kumar, P. V. (2004a, March 28). Basic instinct. ANA - ESOMAR. Retrieved July 04, 2025, from


https://ana.esomar.org/documents/basic-instinct


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Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
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Citation

, C. (1978a, September 01). Basic qualitative research on strategy & concepts. ANA - ESOMAR. Retrieved July 04, 2025, from


https://ana.esomar.org/documents/basic-instinct