Black Magic advertising

Date of publication: July 1, 1977


Recent research has indicated a lack of excitement and interest in the Black Magic product, particularly vis a vis Bournville Selection: in the light of the introduction of Bournville Selection, consumers may be re-evaluating the qualities of Black Magic. Two new Black Magic Press Advertisements 'House' and 'Mirror' has been designed in order to renew interest in Black Magic especially amongst up-class consumers. 

CRAM/Peter Cooper Archive


This is a long description of some author details.

This could also be of interest:

Research Reports

Research Reports

Research Reports

  • PDF