Abstract:
Recent research has indicated a lack of excitement and interest in the Black Magic product, particularly vis a vis Bournville Selection: in the light of the introduction of Bournville Selection, consumers may be re-evaluating the qualities of Black Magic. Two new Black Magic Press Advertisements 'House' and 'Mirror' has been designed in order to renew interest in Black Magic especially amongst up-class consumers.
This could also be of interest:
Research Reports
Qualitative research on Black Magic press advertising
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
 
May 1, 1974
Research Reports
Qualitative research on Black Magic commercials
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
 
January 8, 1973
Research Reports
Qualitative research on Black Magic packaging
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
 
December 3, 1974
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