Abstract:
Recent research has indicated a lack of excitement and interest in the Black Magic product, particularly vis a vis Bournville Selection: in the light of the introduction of Bournville Selection, consumers may be re-evaluating the qualities of Black Magic. Two new Black Magic Press Advertisements 'House' and 'Mirror' has been designed in order to renew interest in Black Magic especially amongst up-class consumers.
Research Reports
Qualitative research on Black Magic press advertising
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
 
May 1, 1974
Research Reports
Report on qualitative research on commercials for Good News
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
 
October 1, 1972
Research Reports
Qualitative research into Dairy Box advertising strategy
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
 
March 18, 1974
