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Research papers

New methods for new research

The objective of this paper is to explain the principles of several analytical methods (Part 2) and how they can be used (Part 3), as shown by the last two years of experience with Programs for Structuring Data (P.S.D.) that are available on the...

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Authors: Patrice Bertier, Jean-Marie Bouroche
June 15, 1972
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Citation

Bertier and Bouroche (1972a, June 15). New methods for new research. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/new-methods-for-new-research


Research papers

Relevance of segmentation for market planning

Segmentation is one of the four alternative strategies of market planning and analysis. As such, segmentation is not simply a set of analytical-tools and techniques but rather a managerial philosophy or a viewpoint about the market place. The...

Catalogue: Seminar 1972: Segmentation And Typology
Author: Jagdish N. Sheth
June 15, 1972
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Citation

Sheth, J. N. (1972a, June 15). Relevance of segmentation for market planning. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/relevance-of-segmentation-for-market-planning


Research papers

Some experiences with the operation of an individuals panel

The developments that led to the establishment of an individuals panel based on an existing housewife panel, and its operation, have been described. Experiences with the panel have been outlined which illustrate the advantages of pre-coding of...

Catalogue: Seminar 1972: Panels
Authors: T. I. McGloughlin, R. J. Austin
June 15, 1972
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Citation

McGloughlin and Austin (1972a, June 15). Some experiences with the operation of an individuals panel. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/some-experiences-with-the-operation-of-an-individuals-panel


Research papers

Typology and segmentation

In order to prepare this paper, we have covered a considerable bibliography, including the conferences at the present seminar. There exist considerable redundancies, and present techniques seem already somehow stabilized, though wide fields of...

Catalogue: Seminar 1972: Segmentation And Typology
Author: Jean-François Boss
June 15, 1972
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Citation

Boss, J. (1972a, June 15). Typology and segmentation. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/typology-and-segmentation


Research papers

Entropics methods and typological analysis

Perhaps one of the more fascinating aspects of taxonomy - of classification, that is, seen as a formation rather than as the identification of classes - consists in gradual research by "sifting", known as analysis of the latent structure, with the...

Catalogue: Seminar 1972: Segmentation And Typology
Author: Giorgio Visintini
Company: DOXA
June 15, 1972
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Citation

Visintini, G. (1972a, June 15). Entropics methods and typological analysis . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/entropics-methods-and-typological-analysis-


Research papers

Segmentation and cluster analysis

It has become commonplace to note the growing use of sophisticated techniques in processing market research: cluster analysis and segmentation analysis, as well as factor analysis, discriminant analysis, canonical analysis, multivariate analysis of...

Catalogue: Seminar 1972: Segmentation And Typology
Author: Joseph Lion
June 15, 1972
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Citation

Lion, J. (1972a, June 15). Segmentation and cluster analysis. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/segmentation-and-cluster-analysis


Research papers

Backwards segmentation using hierarchical clustering and Q-factor analysis

Two basic questions facing the researcher when dealing with backwards segmentation relate to the choice of the data handling technique and the choice of variables to work with. The findings reported here suggest that the latter question is far more...

Catalogue: Seminar 1972: Segmentation And Typology
Author: Flemming Hansen
June 15, 1972
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Citation

Hansen, F. (1972a, June 15). Backwards segmentation using hierarchical clustering and Q-factor analysis. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/backwards-segmentation-using-hierarchical-clustering-and-q-factor-analysis


Research papers

Towards a formal definition of typology and segmentation

The words "Typology” and "Segmentation" are now widely known and used by everybody. However, it seems that it is not always easy to give them a clear and precise meaning. The aim of this paper is to try and focus ideas by proposing a tentative...

Catalogue: Seminar 1972: Segmentation And Typology
Author: Jean Francois Canguilhem
June 15, 1972
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Citation

Canguilhem, J. F. (1972a, June 15). Towards a formal definition of typology and segmentation. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/towards-a-formal-definition-of-typology-and-segmentation


Research papers

New methods for new research (French)

The objective of this paper is to explain the principles of several analytical methods (Part 2) and how they can be used (Part 3), as shown by the last two years of experience with Programs for Structuring Data (P.S.D.) that are available on the...

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Authors: Patrice Bertier, Jean-Marie Bouroche
June 15, 1972
×

Citation

Bertier and Bouroche (1972a, June 15). New methods for new research (French). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/new-methods-for-new-research-french-