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Towards a formal definition of typology and segmentation

Date of publication: June 15, 1972

Catalogue: Seminar 1972: Segmentation And Typology

Author: Jean Francois Canguilhem

Abstract:

The words "Typology” and "Segmentation" are now widely known and used by everybody. However, it seems that it is not always easy to give them a clear and precise meaning. The aim of this paper is to try and focus ideas by proposing a tentative definition of these two processes of data handling. This definition should be as formal as possible, that is, independent of any particular method or technique.

Jean Francois Canguilhem

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Research Papers

Typology and segmentation

Catalogue: Seminar 1972: Segmentation And Typology

Author: Jean-François Boss

 

June 15, 1972

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Citation

Boss, J. (1972a, June 15). Typology and segmentation. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/typology-and-segmentation


Research Papers

Segmentation and typology: An appraisal

Catalogue: Seminar 1972: Segmentation And Typology

Author: Gabriele Morello

 

June 15, 1972

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Citation

Morello, G. (1972a, June 15). Segmentation and typology: An appraisal . ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/segmentation-and-typology-an-appraisal-


Research Papers

Practical applications of segmentation and typology in the banking industry

Catalogue: Seminar 1975: The Use Of Market Research In The Financial Fields

Author: Jean Quatresooz

 

February 1, 1975

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Citation

Quatresooz, J. (1975a, February 01). Practical applications of segmentation and typology in the banking industry . ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/practical-applications-of-segmentation-and-typology-in-the-banking-industry-


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Citation

Canguilhem, J. F. (1972a, June 15). Towards a formal definition of typology and segmentation. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/practical-applications-of-segmentation-and-typology-in-the-banking-industry-