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Research papers
How to analyse heterogenous data?
In many cases, data collected in the same questionnaire are measured at different levels: nominal, ordinal, interval or ratio. For several years, new methods allow to analyse qualitative and/or heterogeneous data. They are based on the optimal...
Catalogue: Paper 1978: Analysis of Data
Author: Jean-Marie Bouroche
February 1, 1978
Research papers
Hynopsis-derived techniques in market research
The authors present a new technique for conducting motivational research - known as "Relaxation Technique" (R.T.) - the theoretic assumptions of which are based on research into hypnosis and the states of consciousness it induces. After specifying...
Catalogue: ESOMAR Congress 1984: What We Have Learned From The Recession
Authors: Pranco Barbero, Graziella Messina
June 15, 1984
Research papers
The implications of the strategic organisational dynamics of companies (market research users) for the patterns of action of market research agencies (suppliers)
The paper analyses the implications of the strategic organisational dynamics of companies that are research users, as a means of proposing new patterns of action for Market Research Agencies. The methodology used was case studies on the strategy and...
Catalogue: ESOMAR Congress 1986: Anticipation And Decision Making
Author: Luis Eduardo Potsch
June 15, 1986
Research papers
Sweden
The Swedish election 1985 produced a surprisingly strong finish for the small Liberal party in Sweden - 14,50% compared to 5,90% in the previous electron in 1982. The polls had kept the party in the 5 to 7% range until the weeks before the election...
Catalogue: Seminar 1986: Opinion Polls
Authors: Hans L. Zetterberg, Gunnar Andren
June 15, 1986
Case studies
Research based consultancy for the public sector
This paper is based on 12 years experience of research and consultancy for the UK public sector in 'business markets' - those areas of public policy which are directed at, or derived from, business establishments. Examples of such policy areas are:...
Catalogue: Seminar 1988: Business To Business Research
Author: Andrew Robert McIntosh
June 15, 1988
Videos
Applying AI to real shopper behaviour in real stores
Measure ROI of shelf and off location conversions: a Ferrero case study. It's all about Chocolate!
Catalogue: Asia Pacific 2020 - Insights Festival
Author: Simon Ford
Company: Shopper Intelligence
November 2, 2020
Videos
Blindfolded, describing an elephant
There is little consensus on what the unconscious mind is, and how to measure it. This because the unconscious is not one thing but many. By understanding the full structure of unconscious mind, and using the right tools to measure each part of it,...
Catalogue: Congress 2018
Author: Leigh Caldwell
September 23, 2018
Research papers
