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Research papers

Research for decisions

Marketing Models are not a substitute for the art of the marketing man but they are addressed to the same problem, i.e. they offer the facility for putting some (not all) of the elements in the mix together and then predicting the likely outcome. The...

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research
Authors: J. D. W. Stewart, Jacques Blanchard
September 1, 1974
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Citation

Stewart and Blanchard (1974a, September 01). Research for decisions. ANA - ESOMAR. Retrieved June 01, 2023, from


https://ana.esomar.org/documents/research-for-decisions


Research papers

Retail in emerging markets

The first part of this paper deals with the complexities associated with definition of FMCG (Fast Moving Consumer Good) retail outlets and their classification in India. It outlines the changes in outlet type and stocking patterns over time and...

Catalogue: Revolutions In Panel Research 1997: New Questions, New Solutions
Authors: Amit Roy, Kamal Ramanath, Bikramjit Chaudhuri
February 1, 1997
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Citation

Roy, Ramanath and Chaudhuri (1997a, February 01). Retail in emerging markets . ANA - ESOMAR. Retrieved June 01, 2023, from


https://ana.esomar.org/documents/retail-in-emerging-markets-


Research papers

General Comment (Group no. 3)

Before reporting upon the discussions of the different contributions, I would like to make some general remarks which result from our discussion group Nr. 3 and which do not refer to the one or the other specific report.

Catalogue: Seminar 1968: Operational Research In Marketing
Author: Friedrich Wendt
November 1, 1968
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Citation

Wendt, F. (1968a, November 01). General Comment (Group no. 3). ANA - ESOMAR. Retrieved June 01, 2023, from


https://ana.esomar.org/documents/general-comment


Research papers

The negative exponential

This paper shows how RBL responded to marketing managements' changed needs by adapting mini-testing methodology to reduce the time necessary for testing in a way which preserved the extended observation of the repeat buying behaviour of panellists as...

Catalogue: Seminar 1988: New Methodologies In Test Marketing
Author: Joel D. Levy
June 15, 1988
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Citation

Levy, J. D. (1988a, June 15). The negative exponential. ANA - ESOMAR. Retrieved June 01, 2023, from


https://ana.esomar.org/documents/the-negative-exponential


Research papers

Mathematical models and creative advertising

To produce an effective advertisement for a product or service the creative man needs the following information. 1. Who the advertising is to be aimed at - and the more he comprehends the nature of the target audience, the easier it is for him to...

Catalogue: Seminar 1966: The Role of Market Research In The Creation of Advertising
Author: P. l. Smulian
June 1, 1966
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Citation

Smulian, P. L. (1966a, June 01). Mathematical models and creative advertising. ANA - ESOMAR. Retrieved June 01, 2023, from


https://ana.esomar.org/documents/mathematical-models-and-creative-advertising


Research papers

Goals, possibilities and problems of good sampling procedures

Whenever sampling procedures for selecting the persons to be interviewed are used in empirical social research this is done in order to build models of the population by means of which the interesting phenomena can he studied. The size ratio between...

Catalogue: Seminar 1973: Fieldwork, Sampling And Questionnaire Design
Author: Klaus P. Landgrebe
June 15, 1973
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Citation

Landgrebe, K. P. (1973a, June 15). Goals, possibilities and problems of good sampling procedures. ANA - ESOMAR. Retrieved June 01, 2023, from


https://ana.esomar.org/documents/goals-possibilities-and-problems-of-good-sampling-procedures


Research papers

Range and assortment policies

The result of this examination of the formation of range and assortment policies is to emphasise the variety of the factors that may be involved. There is a danger of advancing too fast to the stage of model-building. Where the problem is not a...

Catalogue: Seminar 1975: Product Range Policy In Retailing And Co-operation With Manufacturers
Author: Patrick McAnally
August 1, 1975
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Citation

McAnally, P. (1975a, August 01). Range and assortment policies. ANA - ESOMAR. Retrieved June 01, 2023, from


https://ana.esomar.org/documents/range-and-assortment-policies


Research reports

Preliminary qualitative research on men's toiletries

Yardley's are currently planning an Image Survey onToiletries amongst women which will include some questioningon male toiletries. The research reported here provides dataon key attitudinal dimensions for inclusion in the ImageSurvey, and sets out a...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 8, 1972
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Citation

, C. (1972a, September 08). Preliminary qualitative research on men's toiletries. ANA - ESOMAR. Retrieved June 01, 2023, from


https://ana.esomar.org/documents/preliminary-qualitative-research-on-men-s-toiletries


Research papers

Some thoughts on the future of marketing models

The purpose of this paper is to critically examine the above four distinct attributes of marketing models from the perspective of model building activities in social sciences, and to examine what contributions the consumer theory has made in building...

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems
Author: Jagdish N. Sheth
September 1, 1976
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Citation

Sheth, J. N. (1976a, September 01). Some thoughts on the future of marketing models. ANA - ESOMAR. Retrieved June 01, 2023, from


https://ana.esomar.org/documents/some-thoughts-on-the-future-of-marketing-models