Resources Library by ANA

The marketing research as renaissance man

A great deal of the current discussion and debate concerning the modern marketing researcher, his/ her skill set/mind set, as well as his/her role within the discipline has focused on the various research agencies, client organizations, and the...

Catalogue: Congress 2007: Excellence

Author: Michael Francesco Alioto

Companies: Market Probe International Inc.,

September 16, 2007

Research in popular culture

The talented people we want to attract to our profession are likely to have only a basic knowledge of who we are and what we do, as do most of the public.This paper explores the image of market and social research portrayed in film, television,...

Catalogue: Asia Pacific 2007

Authors: John Sergeant, James Lane

March 12, 2007

Innovative approaches

It has become increasingly critical for the market research industry to provide deeper analysis, more compelling insights and highly actionable recommendations generated from the consumer research we provide to clients. This perhaps in large part...

Catalogue: Qualitative 2006

Author: Marla Commons

October 8, 2006

Breaking down barriers

The research industry is still wedded to the old paradigms of research. These evolved to meet the needs of different business functions and reflect the business thinking that was dominant at the times they emerged. Business thinking has moved on but...

Catalogue: Congress 2006: Foresight

Author: Peter Hutton

September 17, 2006

The non-existing frontier

Innovation is not simply a buzzword, but is becoming a reality within organizations. Market research is positioned as the natural place for user-centered innovation within companies, but this is not always recognized. Ronald Burt's ideas concerning...

Catalogue: Innovate 2006

Authors: Luis Arnal, José Tapia

Company: INSITUM

May 10, 2006

Breakthrough innovation

Traditionally market research is seen as a part of Marketing with its core task to support Marketing and R&D in their relations with consumers.The Market Researcher can do more - that is to help the functions come up with efficient innovative...

Catalogue: Innovate 2006

Author: Alexei Bogdanov

May 10, 2006

A turnaround triumph

This presentation demonstrates how a well conceived and executed, practical research programme can help achieve a significant turnaround in business performance.The research programme ultimately informed decisions across all major facets of the...

Catalogue: Consumer Insights 2005

Authors: Nikki King, Rob Highett-Smith, Kylie Miller

November 15, 2005

Eat the rich!

The paper shows two different sides of state-of-the-art qualitative market research and consulting: elucidating the impact of Constructivism on qualitative market research and its implication for the method of ethnographic interviewing...

Catalogue: Qualitative 2005

Authors: Kerstin Klar, Oliver Tabino

Company: SINUS Markt- und Sozialforschung GmbH

November 13, 2005

Expanding market research

Recent years have witnessed a myriad of developments and ideas in the field of Market Research: online research, market ethnography, renaissance of projective techniques, data and text mining, among others.In the wake of these developments, what else...

Catalogue: Latin America 2005

Author: Sergio Poblete Ortega

October 23, 2005