You searched for: "" but we corrected it to "*"

Did you mean to search for ""? Click here to show those results.

The results has been filter on Tags containing Sales Promotion.
ANA has found 115 results for you, in 152 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

Advertising and promotional policy and research on its effectiveness

This talk is not meant merely for scientific research people, but rather for planners In marketing and in publicity. It shows the development of an advertising and promotional policy for a newspaper and what part market research plays in it. The...

Catalogue: Seminar 1972: Marketing And Research In The Publishing Industry
Author: Basilio Riesco
June 15, 1972
×

Citation

Riesco, B. (1972a, June 15). Advertising and promotional policy and research on its effectiveness . ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/advertising-and-promotional-policy-and-research-on-its-effectiveness--895


Case studies

Choosing among alternative promotions

To improve the situation of a brand on the market, at least two types of promotion may be contemplated: delivering a coupon at home, and delivering a sample at home . The cost of each promotion can easily be estimated. Unfortunately, the profit of...

Catalogue: Seminar 1972: Panels
Authors: P. DeIepine, Alain Kling
June 15, 1972
×

Citation

DeIepine and Kling (1972a, June 15). Choosing among alternative promotions. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/choosing-among-alternative-promotions


Research papers

Comments on messrs. Delepine/Kling's paper

Comments on the paper "Choosing among alternative promotions" by P. Delepine and A. Kling.

Catalogue: Seminar 1972: Panels
Author: Derek Bloom
June 15, 1972
×

Citation

Bloom, D. (1972a, June 15). Comments on messrs. Delepine/Kling's paper. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/comments-on-messrs-delepine-kling-s-paper


Research papers

The distributor: Partner or customer?

From investigation of a specific case, the changes in relations between the firm Manufacture Metallurgique de Tournus and the distribution trade, the paper will try to show that most of these complaints can be traced back to discrepancies between : -...

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Author: M. Philippe
June 15, 1972
×

Citation

Philippe, M. (1972a, June 15). The distributor: Partner or customer?. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-distributor-partner-or-customer-


Research papers

Some comments

Comments about the contents of the Seminar "Below-the-line activities".

Catalogue: Seminar 1971: Below-The-Line Activities
Author: M. Matthews
June 15, 1971
×

Citation

Matthews, M. (1971a, June 15). Some comments . ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/some-comments-


Research papers

Panel observation on three specific forms of brand promotion

There is a logical correlation between growing indifference to brands on the consumers' part and the increase in such "below the line activities" generated by producers. One sometimes wonders whether these activities are aimed at the consumer or at...

Catalogue: Seminar 1971: Below-The-Line Activities
Author: Coen C. J. de Koning
June 15, 1971
×

Citation

de Koning, C. C. (1971a, June 15). Panel observation on three specific forms of brand promotion . ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/panel-observation-on-three-specific-forms-of-brand-promotion-


Research papers

Report-back from working group IV

There was considerable comment from Group IV arising from discussion with the speakers. But most of it can be condensed under these three headings: 1. Trade; 2. The operational question; 3. Consumer models.

Catalogue: Seminar 1971: Below-The-Line Activities
Author: Robin T. J. Tuck
June 15, 1971
×

Citation

Tuck, R. T. (1971a, June 15). Report-back from working group IV. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/report-back-from-working-group-iv


Research papers

A recent in-store experiment for pre-testing promotions

This paper presents the findings of the experiment for one of the product groups tested and shows to what extent our objectives were achieved. It points out the difficulties encountered in carrying out a test of this kind and furthermore, the...

Catalogue: Seminar 1971: Below-The-Line Activities
Author: R. Chib
Company: Gallup International Association
June 15, 1971
×

Citation

Chib, R. (1971a, June 15). A recent in-store experiment for pre-testing promotions . ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/a-recent-in-store-experiment-for-pre-testing-promotions-


Research papers

The consumer appeal of on-pack offers

The major purpose of this paper is to provide a particular illustration of the testing and evaluation of one type of sales promotion scheme - the on-pack offer. In itself, it points to some of the difficulties of evaluating sales promotion...

Catalogue: Seminar 1971: Below-The-Line Activities
Author: Derek C. Martin
June 15, 1971
×

Citation

Martin, D. C. (1971a, June 15). The consumer appeal of on-pack offers. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-consumer-appeal-of-on-pack-offers