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Research papers

Some approaches to forecasting in the domain of clothing

Several qualitative and quantitative approaches of the consumers have been developed. We shall give some examples of the feminine market, because it is more influenced by the fashion than the masculine and the children markets, which have also been...

Catalogue: Seminar 1974: Fashion, Research And Marketing
Author: Jean-François Boss
December 4, 1974
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Citation

Boss, J. (1974a, December 04). Some approaches to forecasting in the domain of clothing. ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/some-approaches-to-forecasting-in-the-domain-of-clothing


Research papers

How to reduce uncertainty linked to fashion

As consultants, we have been usually involved in reducing uncertainty associated with marketing decisions in large international companies. It means in general implementing simulation models based on more or less complex internal information systems....

Catalogue: Seminar 1974: Fashion, Research And Marketing
Authors: Jean-Mathieu Paoli, B. Salsé
December 4, 1974
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Citation

Paoli and Salsé (1974a, December 04). How to reduce uncertainty linked to fashion. ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/how-to-reduce-uncertainty-linked-to-fashion


Research papers

Innovation in the male fashion market

This paper is based on the preliminary findings from a survey of 500 male suit purchasers (together with a qualitative investigation of 100 of the respondents' wives) . The survey was designed to elicit information on aspects of consumer behaviour...

Catalogue: Seminar 1974: Fashion, Research And Marketing
Author: David F. Midgley
December 4, 1974
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Citation

Midgley, D. F. (1974a, December 04). Innovation in the male fashion market. ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/innovation-in-the-male-fashion-market


Research papers

Can socio-cultural trends approach constitute a useful tool in the field of fashion?

To face this situation our team has worked for several years to perfect a system designed to detect and to monitor socio-cultural trends. The system presently functions as a syndicated service.

Catalogue: Seminar 1974: Fashion, Research And Marketing
Author: Alain de Vulpian
December 4, 1974
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Citation

de Vulpian, A. (1974a, December 04). Can socio-cultural trends approach constitute a useful tool in the field of fashion?. ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/can-socio-cultural-trends-approach-constitute-a-useful-tool-in-the-field-of-fashion-


Research papers

Is the emancipation of the consumer a reality?

We can speak of this emancipation when the end-user is more demanding in his or her purchases. When people buy much more in relation to their actual needs.

Catalogue: Seminar 1974: Fashion, Research And Marketing
Author: H. Looser
December 4, 1974
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Citation

Looser, H. (1974a, December 04). Is the emancipation of the consumer a reality?. ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/is-the-emancipation-of-the-consumer-a-reality-


Research papers

Multinational market research as a basis for multinational marketing in the textile field (German)

The public eye nowadays is to an increased extent directed on multinational enterprises. Multi nationality, however, is rarely spontaneously associated with the sector clothing. Enterprises or even brands of absolutely world reputation are hardly to...

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research
Author: Heinrich Pemsel
September 1, 1974
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Citation

Pemsel, H. (1974a, September 01). Multinational market research as a basis for multinational marketing in the textile field (German). ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/multinational-market-research-as-a-basis-for-multinational-marketing-in-the-textile-field-german-


Research papers

The use of a panel by a large distribution company

The purpose of this paper is simply to describe a proposal for the use of a consumer panel. The techniques employed are well known and do not call for reference to a bibliography or for complicated theoretical explanation. We deal here with a first...

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research
Author: Marc Galliot
September 1, 1974
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Citation

Galliot, M. (1974a, September 01). The use of a panel by a large distribution company. ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/the-use-of-a-panel-by-a-large-distribution-company


Research papers

Multinational market research as a basis for multinational marketing in the textile field

The public eye nowadays is to an increased extent directed on multinational enterprises. Multi nationality, however, is rarely spontaneously associated with the sector clothing. Enterprises or even brands of absolutely world reputation are hardly to...

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research
Author: Heinrich Pemsel
September 1, 1974
×

Citation

Pemsel, H. (1974a, September 01). Multinational market research as a basis for multinational marketing in the textile field. ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/multinational-market-research-as-a-basis-for-multinational-marketing-in-the-textile-field


Research papers

The use of a panel by a large distribution company (French)

The purpose of this paper is simply to describe a proposal for the use of a consumer panel. The techniques employed are well known and do not call for reference to a bibliography or for complicated theoretical explanation. We deal here with a first...

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research
Author: Marc Galliot
September 1, 1974
×

Citation

Galliot, M. (1974a, September 01). The use of a panel by a large distribution company (French). ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/the-use-of-a-panel-by-a-large-distribution-company-french-