Resources Library by ANA

The measurement of fashion

ICI Fibres' products are sold to a variety of industries, but this paper is concerned only with the apparel textile trade. The position of ICI in this trade is shown in a highly simplified diagram of the main stages in the textile pipeline from fibre...

Catalogue: Seminar 1974: Fashion, Research And Marketing

Authors: J. l. Harrison, A. M. Hughes

December 4, 1974

Order form research for trade conscious marketing (German)

Now is a common practice to measure the degree of availability of a brand at the point of sale, scarcely anyone has given thought to investigating how this availability comes about and what factor influence it. In this case, the order form is not...

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research

Author: Manfred Schürmeyer

Company: Nielsen

September 1, 1974

Order form research for trade conscious marketing

Now is a common practice to measure the degree of availability of a brand at the point of sale, scarcely anyone has given thought to investigating how this availability comes about and what factor influence it. In this case, the order form is not...

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research

Author: Manfred Schürmeyer

Company: Nielsen

September 1, 1974

The IHA retail trade index

In this highly competitive situation the "IHA Retail Trade Index" provides every retailer with information about: - the size of the various markets; - their and their competitors' share of the market; - the importance of various product groups within...

Catalogue: Seminar 1974: Management Information For Retail Organisations

Author: M. Gautschi

April 1, 1974

Some patterns of advertising and sales promotion for the Polish market

The aim of this paper is to present the problems of advertising and sales promotion in Poland. It has been tried to adopt the approach being of interest to the foreign exporters, first of all.

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning

Author: Alexander Krzyminski

June 15, 1973

Distribution system and distribution policy in marketing-oriented economies with special reference to the Federal Republic of Germany

This paper, after discussing the role of trade in the Federal Republic of Germany, deals with the structure of wholesalers and retailers. Concentration, cooperation and a number of major changes that have taken place during the past two decades are...

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning

Author: Harald Ruppe

Company: Nielsen

June 15, 1973

Attitude and motivation research in exporting

At this stage it is important to realise that in international trade attitude and motivation research should not be confined to the country or countries which are the export targets but should include similar research within the exporting country...

Catalogue: Seminar 1970: Attitude And Motivation Research

Author: Henk L. Bos

February 1, 1970

Comments on mr. H. l. Bos' paper

Some important results for assessing marketing chances in different countries can be won by research in national stereo-types, especially those on qualities of goods produced in and by foreign countries.

Catalogue: Seminar 1970: Attitude And Motivation Research

Author: Wolfgang Meyer

February 1, 1970

The development of food retailing in The Netherlands

The Netherlands can be characterised as a small, heavily urbanised country, with a quickly growing population. On one hand the population is very young, + 28% below 14 years of age, on the other hand rather old; 14% over 65 years. The western part of...

Catalogue: Seminar 1969: The Role Of Market Research In The Distribution Of Consumer Goods

Author: Benno Stoppelman

November 1, 1969