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Research papers

The role of market research in relation to the changing structure of the UK motoring market

This paper outlines the changes in the U.K. motoring market over the last ten years or so and shows how these changes have been reflected in the type of market research undertaken and the level of activity.

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Author: David Lowe-Watson
Company: ESSO
June 15, 1972
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Citation

Lowe-Watson, D. (1972a, June 15). The role of market research in relation to the changing structure of the UK motoring market. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-role-of-market-research-in-relation-to-the-changing-structure-of-the-uk-motoring-market


Research papers

Pinto

The objective of this study was to evaluate the images of the new American subcompacts - Pinto, Vega, Gremlin - as perceived by a cross-section of college students and newlyweds. These images were compared and contrasted with those of the more...

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Authors: R. D. Teach, L. A. Neidell
June 15, 1972
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Citation

Teach and Neidell (1972a, June 15). Pinto. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/pinto


Research papers

Product testing in an engineering company

The "engineering company" referred to in the title is, in fact, one of the very large American-controlled automotive manufacturers with whom I spent some time heading up the market research activity. For a researcher the unique fascination of these...

Catalogue: ESOMAR/WAPOR Congress 1967
Author: Alan M. Leyshon
August 1, 1967
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Citation

Leyshon, A. M. (1967a, August 01). Product testing in an engineering company. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/product-testing-in-an-engineering-company


Research papers

Estimate of the future requirements of automobile tires

Market research for raw materials, investments, capital goods etc. is of a highly pragmatic mature. This can best be demonstrated by a case history. In describing what the industrial market researcher actually does, the specific difficulties one...

Catalogue: ESOMAR/WAPOR Congress 1961: Marketing And Sociological Research In The Future
Author: Wander Meijer
June 15, 1961
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Citation

Meijer, W. (1961a, June 15). Estimate of the future requirements of automobile tires. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/estimate-of-the-future-requirements-of-automobile-tires


Research papers

Estimate of the future requirements of automobile tires (French)

Market research for raw materials, investments, capital goods etc. is of a highly pragmatic mature. This can best be demonstrated by a case history. In describing what the industrial market researcher actually does, the specific difficulties one...

Catalogue: ESOMAR/WAPOR Congress 1961: Marketing And Sociological Research In The Future
Author: Wander Meijer
June 15, 1961
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Citation

Meijer, W. (1961a, June 15). Estimate of the future requirements of automobile tires (French). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/estimate-of-the-future-requirements-of-automobile-tires-french-


Research papers

Research and decision

The paper is divide in four parts: the first part is an introduction paragraph. The second is an analysis of the function that management performs in business. The third part is an analysis of the new and developing techniques in the field of market...

Catalogue: ESOMAR Congress 1956: Advertising Research
Authors: H. S. Rich, J. S. Smith
June 15, 1956
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Citation

Rich and Smith (1956a, June 15). Research and decision. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/research-and-decision


Research papers

Market research for petroleum products in the automotive field

Market research for petroleum products obviously concerns the marketing sector of the petroleum industry. The function of the marketing company is, however, largely determined by its place at the end of the chain: exploration - production - refining...

Catalogue: ESOMAR Congress 1956: Advertising Research
Author: D. Leerentveld
June 15, 1956
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Citation

Leerentveld, D. (1956a, June 15). Market research for petroleum products in the automotive field. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/market-research-for-petroleum-products-in-the-automotive-field