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The role of market research in relation to the changing structure of the UK motoring market

Date of publication: June 15, 1972

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World

Company: ESSO

Author: David Lowe-Watson

Abstract:

This paper outlines the changes in the U.K. motoring market over the last ten years or so and shows how these changes have been reflected in the type of market research undertaken and the level of activity.

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