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The role of market research in relation to the changing structure of the UK motoring market

Date of publication: June 15, 1972

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World

Company: ESSO

Author: David Lowe-Watson

Abstract:

This paper outlines the changes in the U.K. motoring market over the last ten years or so and shows how these changes have been reflected in the type of market research undertaken and the level of activity.

David Lowe-Watson

Author

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The role of market research in the Esso-Cleveland integration

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research

Author: David Lowe-Watson

Company: ESSO

September 1, 1974

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Citation

Lowe-Watson, D. (1974a, September 01). The role of market research in the Esso-Cleveland integration. ANA - ESOMAR. Retrieved July 03, 2025, from


https://ana.esomar.org/documents/the-role-of-market-research-in-the-esso-cleveland-integration


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Catalogue: Seminar 1978: The Business Of Advertising

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Piquet, S. (1978a, June 14). The changing role of advertising campaigns in French market . ANA - ESOMAR. Retrieved July 03, 2025, from


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The changing face of agency research in the UK

Catalogue: Seminar 1974: Managing Market Research As A Business

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May 1, 1974

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Fuller, J. A. (1974a, May 01). The changing face of agency research in the UK. ANA - ESOMAR. Retrieved July 03, 2025, from


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Citation

Lowe-Watson, D. (1972a, June 15). The role of market research in relation to the changing structure of the UK motoring market. ANA - ESOMAR. Retrieved July 03, 2025, from


https://ana.esomar.org/documents/the-changing-face-of-agency-research-in-the-uk