Abstract:
This paper outlines the changes in the U.K. motoring market over the last ten years or so and shows how these changes have been reflected in the type of market research undertaken and the level of activity.
Date of publication: June 15, 1972
Company: ESSO
Author: David Lowe-Watson
Abstract:
This paper outlines the changes in the U.K. motoring market over the last ten years or so and shows how these changes have been reflected in the type of market research undertaken and the level of activity.
This is a long description of some author details.
Lowe-Watson, D. (1974a, September 01). The role of market research in the Esso-Cleveland integration. ANA - ESOMAR. Retrieved April 24, 2024, from
https://ana.esomar.org/documents/the-role-of-market-research-in-the-esso-cleveland-integration
Piquet, S. (1978a, June 14). The changing role of advertising campaigns in French market . ANA - ESOMAR. Retrieved April 24, 2024, from
https://ana.esomar.org/documents/the-changing-role-of-advertising-campaigns-in-french-market-
Fuller, J. A. (1974a, May 01). The changing face of agency research in the UK. ANA - ESOMAR. Retrieved April 24, 2024, from
https://ana.esomar.org/documents/the-changing-face-of-agency-research-in-the-uk
Type | Title | Authors |
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Fad and progress in motivation research | Authors: Herta Herzog | |
Methodological considerations regarding marketing research for consumer durable goods | Authors: Leif Holbaek-Hanssen | |
Service after sale and studies of market for business | Authors: Archibald Maddock Crossley | |
Some comments on the use of 3D and strip film | Authors: Henry Charles Briant | |
The "steps-and-parts" model for polling | Authors: Stuart Carter Dodd, Chahin Turabian | |
What are durable and capital goods? | Authors: N. H. Pearson | |
Consumers economic expectations and intentions as revealed by sample surveys | Authors: Henry Durant | |
Economic forecasts with special reference to field studies | Authors: Jan van Rees | |
Market research for petroleum products in the automotive field | Authors: D. Leerentveld | |
Research and decision | Authors: H. S. Rich, J. S. Smith |
Lowe-Watson, D. (1972a, June 15). The role of market research in relation to the changing structure of the UK motoring market. ANA - ESOMAR. Retrieved April 24, 2024, from
https://ana.esomar.org/documents/the-changing-face-of-agency-research-in-the-uk