Resources Library by ANA

The expected changes in television environment and their influence on the audiences

A larger number of new opportunities of watching TV will be offered to each individual by the expected developments of the Medium during the Eighties. What will be the reaction of the audiences? Will the individuals increase the time that they...

Catalogue: Seminar 1982: Improving Media Research

Author: Giovanni Fabris

June 15, 1982

Audience composition meters with personal push buttons

Tele-Metric Research Bureau Limited was founded specifically to tender for the continuous Television audience measurement contract in the United Kingdom. The two partners in the new company were the British Market Research Bureau Limited - which has...

Catalogue: Seminar 1982: Improving Media Research

Authors: John Bermingham, Klaus Liepelt

June 15, 1982

The future of television audience measurement in Europe

The objects of this paper are firstly to consider the key elements associated with the choice of research techniques (Section 2) and then to examine the recent changes taking place and their effects on consumer choice of broadcast material and...

Catalogue: Seminar 1982: Improving Media Research

Author: Stephan Buck

June 15, 1982

The classification of radio audiences in terms of needs, psychographics and interests

The study from which this paper has been written was conducted on behalf of Radio Luxembourg (London) Limited, part of Compagnie Luxembourgeoise de Teledifussion's television and radio service. In 1979 Radio Luxembourg commissioned Social Surveys...

Catalogue: Seminar 1982: Improving Media Research

Author: Malcom R. Mather

Company: Gallup International Association

June 15, 1982

Loyalty of viewing

The viewing loyalty analyses discussed in this paper have a strong implication on the fact that there is a lot of information worthwhile knowing beyond tv programme ratings as such. After establishing benchmarks, media planner's daily routine will...

Catalogue: Seminar 1982: Improving Media Research

Author: Heikki J. Kasari

June 15, 1982

Tv audience data checkup

In the Federal Republic of Germany and West-Berlin there are three research instruments delivering TV audience data in a periodic manner: 1. Teleskopie, a panel with continuous daily measurement based on 1650 TV households with 3400 adults and 620...

Catalogue: Seminar 1982: Improving Media Research

Author: Jürgen Pfifferling

June 15, 1982

Development of the product and corporate image of a radio station

The marketing objectives and programming output for a radio station never remain the same, neither do the problems. But the research programme set up in 1979 has proved to be an accurate and flexible instrument. Radio Tele Luxembourg is firmly...

Catalogue: AMA/ESOMAR Conference 1981: From Advertising To Communication Research

Authors: Bruce Roberts, Malcom R. Mather

Company: Gallup International Association

June 15, 1981

The case of primary readership

For many years there has been controversy about the value of pass-on readers. Some media buyers prefer circulation as their criterion, most feel that publications with very high numbers of readers-per-copy cannot be judged by readership alone in the...

Catalogue: Market Researchers Look At Advertising: A Collection of ESOMAR papers 1949-1979

Author: William J. Wilson

June 15, 1980

The page and the screen nourish each other

There has been growing demand from advertisers and advertising agencies for newspaper and magazine media owners to go beyond the normal measurement of audiences, and demonstrate the value of advertising in print - whether print is used on its own, or...

Catalogue: ESOMAR Monograph Series Vol.3: Print Media Research

Author: Guy Consterdine

June 15, 1980