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Research papers

New market research instruments through the application of high technologies

This presentation shows to what extent "High Technologies" are utilised in the various fields of market research. Obviously the two most important areas, namely Ad-hoc Research and Panel Research have obtained important impulses by applying advanced...

Catalogue: ESOMAR Congress 1987
Author: Heinrich A. Litzenroth
Company: GfK
September 1, 1987
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Citation

Litzenroth, H. A. (1987a, September 01). New market research instruments through the application of high technologies . ANA - ESOMAR. Retrieved May 19, 2024, from


https://ana.esomar.org/documents/new-market-research-instruments-through-the-application-of-high-technologies-


Research papers

New consumers, product innovation and product renovation

I will try today to give you my views on how I see the food industry future. The future will bring rapid change, a need to anticipate change, to inspire it, to shape it when useful, to react to it even when it is less palatable but...

Catalogue: ESOMAR Congress 1987
Author: Camillo Pagano
Company: Nestlé
September 1, 1987
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Citation

Pagano, C. (1987a, September 01). New consumers, product innovation and product renovation. ANA - ESOMAR. Retrieved May 19, 2024, from


https://ana.esomar.org/documents/new-consumers-product-innovation-and-product-renovation


Research papers

New market research instruments through the application of high technologies (German)

This presentation shows to what extent "High Technologies" are utilised in the various fields of market research. Obviously the two most important areas, namely Ad-hoc Research and Panel Research have obtained important impulses by applying advanced...

Catalogue: ESOMAR Congress 1987
Author: Heinrich A. Litzenroth
Company: GfK
September 1, 1987
×

Citation

Litzenroth, H. A. (1987a, September 01). New market research instruments through the application of high technologies (German). ANA - ESOMAR. Retrieved May 19, 2024, from


https://ana.esomar.org/documents/new-market-research-instruments-through-the-application-of-high-technologies-german-


Research papers

Recent developments in media research

Within the last 5 years a whole range of research methods, data processing systems and communication techniques, available from various sources and countries, have been designed or duly acquired, and carefully Implemented in the Arab World,...

Catalogue: Seminar 1987: Research In Arab Countries
Author: Sami Raffoul
June 15, 1987
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Citation

Raffoul, S. (1987a, June 15). Recent developments in media research. ANA - ESOMAR. Retrieved May 19, 2024, from


https://ana.esomar.org/documents/recent-developments-in-media-research


Research papers

Marketing across frontiers

15 years of experience in developing and implementing market modelling techniques for the management of innovation are examined in the light of marketing across frontiers. Particular focus is given to: validation, marketing lesson, consumer responses...

Catalogue: ARF/ESOMAR/JMA Seminar 1986: Marketing, Advertising And Research
Authors: Jacques Blanchard, Oscar Schneersohn, H. Hayashi
June 15, 1986
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Citation

Blanchard, Schneersohn and Hayashi (1986a, June 15). Marketing across frontiers . ANA - ESOMAR. Retrieved May 19, 2024, from


https://ana.esomar.org/documents/marketing-across-frontiers--2778


Research papers

Taking stock

How then to sum up what we see so far in this decade. Certainly we have much to be pleased and proud about. Our industry well established in the business league; growing strongly in real turnover and volume terms; resilient in the face of economic...

Catalogue: ESOMAR Congress 1985: Broadening The Uses Of Research
Author: Eileen Cole
June 15, 1985
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Citation

Cole, E. (1985a, June 15). Taking stock. ANA - ESOMAR. Retrieved May 19, 2024, from


https://ana.esomar.org/documents/taking-stock


Research papers

Quality in production and distribution of financial products and services

Two evolutions make the development and use of the concept duality in the production and distribution of financial services particularly necessary. The first is that the extension of and innovations in the financial Sector are already encountering...

Catalogue: Seminar 1985: Assessing And Improving The Quality Of Financial Services
Author: Andre Babeau
June 15, 1985
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Citation

Babeau, A. (1985a, June 15). Quality in production and distribution of financial products and services . ANA - ESOMAR. Retrieved May 19, 2024, from


https://ana.esomar.org/documents/quality-in-production-and-distribution-of-financial-products-and-services-


Research papers

Quality in production and distribution of financial products and services (French)

Two evolutions make the development and use of the concept duality in the production and distribution of financial services particularly necessary. The first is that the extension of and innovations in the financial Sector are already encountering...

Catalogue: Seminar 1985: Assessing And Improving The Quality Of Financial Services
Author: Andre Babeau
February 1, 1985
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Citation

Babeau, A. (1985a, February 01). Quality in production and distribution of financial products and services (French). ANA - ESOMAR. Retrieved May 19, 2024, from


https://ana.esomar.org/documents/quality-in-production-and-distribution-of-financial-products-and-services-french-


Research papers

New directions for innovation in products and services

With my European colleagues in RISC, we conducted in 1981-1983 the initial cycle of an ongoing program called "Anticipating Change in Europe" (ACE). In this program, we have compared all the information available to us on change in society and among...

Catalogue: ESOMAR Congress 1984: What We Have Learned From The Recession
Author: Alain de Vulpian
Company: RISC S.A.
June 15, 1984
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Citation

de Vulpian, A. (1984a, June 15). New directions for innovation in products and services. ANA - ESOMAR. Retrieved May 19, 2024, from


https://ana.esomar.org/documents/new-directions-for-innovation-in-products-and-services