Resources Library by ANA

Sustainability as a monetary brand value

This presentation describes the results of basic research regarding the relation between sustainability and brands in general and the relevance of sustainability for brand equity in particular. The understanding of social comparison processes and the...

Catalogue: Congress 2009: Leading The Way

Author: Stephan Götze

September 22, 2009

Fragrance innovation

This presentation aims at presenting a new method allowing understanding consumer perception of one specific shower gels universe. It shows the interest of using this new method, free sorting, to fulfill the marketing and market research knowledge...

Catalogue: Fragrance 2009: The Trends Mistral

Authors: Lise Dreyfuss, Sylvie Danilo, Claire Garrel

June 26, 2009

The sweet smell of success

The sense of smell can be used in strategic branding to create opportunities for the fragrance industry as a whole. This presentation demonstrates how, with a multi staged approach of combined sensory and consumer research techniques, this can be...

Catalogue: Fragrance 2009: The Trends Mistral

Author: Vivien S. Wilton-Middlemass

June 26, 2009

Chemistry of seduction

This presentation describes the exploratory method that led us to understand women's erotic associations to fragrance. The results of this research helped our client to find new marketing insights and vocabulary about erotic emotions and sensations,...

Catalogue: Fragrance 2009: The Trends Mistral

Author: Adeline Attia

Company: Allegoria Consultants

June 26, 2009

The global consumers' view on corporate responsibility

Globally, Corporate Responsibility is an area of growing importance: socially, economically and politically. Yet consumers are ill-informed about the activities of companies they purchase from every day. In an effort to understand how mainstream...

Catalogue: Asia Pacific 2009: Competing On A World Stage

Authors: Lutfee Huang, Nicola Lindsey

Company: WisdomAsia Marketing and Research Consulting

April 7, 2009

Measuring the value of respondent engagement

Whilst anecdotal evidence exists, Engage and GMI's research will provide a rigorous basis for determining how best to tackle the issue of respondent engagement.How can we better engage with online respondents? What is the value of that engagement for...

Catalogue: Panel Research 2008

Authors: Deborah Sleep, Jon Puleston

Companies: Engage Research, GMI (Global Market Insite)

October 24, 2008

Brand iconography

Given today's flood of information, consumers struggle to find their way and seek as much help as they can find in many markets. As part of everyday life, people often create help mechanisms such as mnemonics to make it easier to remember things. For...

Catalogue: Global Healthcare 2008: Consumer Choice

Author: Marion Adler

Company: ICON ADDED VALUE GmbH

February 6, 2008

The push for holistic perspectives

Understanding consumer values is one of the most critical elements in any successful marketing strategy and planning. Considerations of price and quality matter for consumers, but, in many instances, value orientation also affects everyday choices...

Catalogue: Consumer Insights 2007

Authors: Ick-Sang Roh, Jay W. Shim

Company: Hankook Research

May 7, 2007

Research in popular culture

The talented people we want to attract to our profession are likely to have only a basic knowledge of who we are and what we do, as do most of the public.This paper explores the image of market and social research portrayed in film, television,...

Catalogue: Asia Pacific 2007

Authors: John Sergeant, James Lane

March 12, 2007