Back

Fragrance innovation

Date of publication: June 26, 2009

Catalogue: Fragrance 2009: The Trends Mistral

Authors: Lise Dreyfuss, Sylvie Danilo, Claire Garrel

Abstract:

This presentation aims at presenting a new method allowing understanding consumer perception of one specific shower gels universe. It shows the interest of using this new method, free sorting, to fulfill the marketing and market research knowledge gaps about the way consumers perceive differences or similarities between products after a sniffing evaluation.

Lise Dreyfuss

Author

This is a long description of some author details.

Sylvie Danilo

Author

This is a long description of some author details.

Claire Garrel

Author

This is a long description of some author details.

Research Papers

Sensory evaluation

Catalogue: Fragrance 2007

Authors: Huguette Nicod, Florence Sponton, Hélène Azoeuf, Lise Dreyfuss, Pascale Elmalan

Company: Nestlé

November 14, 2007

×

Citation

Nicod, Sponton, Azoeuf, Dreyfuss and Elmalan (2007a, November 14). Sensory evaluation. ANA - ESOMAR. Retrieved October 04, 2023, from


https://ana.esomar.org/documents/sensory-evaluation


Research Papers

Likeability, liking is not enough

Catalogue: Fragrance 2007

Authors: Agnès Fournier, Nathalie Yvert-Blanchet

 

November 14, 2007

×

Citation

Fournier and Yvert-Blanchet (2007a, November 14). Likeability, liking is not enough. ANA - ESOMAR. Retrieved October 04, 2023, from


https://ana.esomar.org/documents/likeability-liking-is-not-enough


Research Papers

Creating fragrance concepts from first principles

Catalogue: ESOMAR Fragrance Research Conference 2003

Authors: Rachel Katz, Barbara Itty, Howard R. Moskowitz

Company: Moskowitz Jacobs Inc.

March 16, 2003

×

Citation

Katz, Itty and Moskowitz (2003a, March 16). Creating fragrance concepts from first principles. ANA - ESOMAR. Retrieved October 04, 2023, from


https://ana.esomar.org/documents/creating-fragrance-concepts-from-first-principles


  • PDF
  • This could also be of interest
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
×

Citation

Dreyfuss, Danilo and Garrel (2009a, June 26). Fragrance innovation. ANA - ESOMAR. Retrieved October 04, 2023, from


https://ana.esomar.org/documents/creating-fragrance-concepts-from-first-principles