Abstract:
This presentation aims at presenting a new method allowing understanding consumer perception of one specific shower gels universe. It shows the interest of using this new method, free sorting, to fulfill the marketing and market research knowledge gaps about the way consumers perceive differences or similarities between products after a sniffing evaluation.
Research Papers
Sensory evaluation
Catalogue: Fragrance 2007
Authors: Huguette Nicod, Florence Sponton, Hélène Azoeuf, Lise Dreyfuss, Pascale Elmalan
Company: Nestlé
November 14, 2007
Research Papers
Likeability, liking is not enough
Catalogue: Fragrance 2007
Authors: Agnès Fournier, Nathalie Yvert-Blanchet
 
November 14, 2007
Research Papers
Creating fragrance concepts from first principles
Catalogue: ESOMAR Fragrance Research Conference 2003
Authors: Rachel Katz, Barbara Itty, Howard R. Moskowitz
Company: Moskowitz Jacobs Inc.
March 16, 2003
