Fragrance innovation

Date of publication: June 26, 2009

Abstract:

This presentation aims at presenting a new method allowing understanding consumer perception of one specific shower gels universe. It shows the interest of using this new method, free sorting, to fulfill the marketing and market research knowledge gaps about the way consumers perceive differences or similarities between products after a sniffing evaluation.

Lise Dreyfuss

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Sylvie Danilo

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Claire Garrel

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