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Fragrance innovation

Date of publication: June 26, 2009

Catalogue: Fragrance 2009: The Trends Mistral

Authors: Lise Dreyfuss, Sylvie Danilo, Claire Garrel

Abstract:

This presentation aims at presenting a new method allowing understanding consumer perception of one specific shower gels universe. It shows the interest of using this new method, free sorting, to fulfill the marketing and market research knowledge gaps about the way consumers perceive differences or similarities between products after a sniffing evaluation.

Lise Dreyfuss

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Sylvie Danilo

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Claire Garrel

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Research Papers

Improving consumer fragrance testing

Catalogue: ESOMAR Fragrance Research Conference 2005

Author: Ivor Shalofsky

Company: Symrise AG

May 15, 2005

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Citation

Shalofsky, I. (2005a, May 15). Improving consumer fragrance testing. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/improving-consumer-fragrance-testing


Research Papers

The fragrance that is me

Catalogue: Seminar 1996: Capturing The Elusive Appeal Of Fragrance

Author: Hans-Otto Schmidt

 

December 1, 1996

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Citation

Schmidt, H. (1996a, December 01). The fragrance that is me. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/the-fragrance-that-is-me


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Fragrance creation

Catalogue: Seminar 1996: Capturing The Elusive Appeal Of Fragrance

Author: Beth A. Prevost

 

December 1, 1996

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Prevost, B. A. (1996a, December 01). Fragrance creation. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/fragrance-creation


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Citation

Dreyfuss, Danilo and Garrel (2009a, June 26). Fragrance innovation. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/fragrance-creation