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Chemistry of seduction

Date of publication: June 26, 2009

Catalogue: Fragrance 2009: The Trends Mistral

Company:

Author: Adeline Attia

Abstract:

This presentation describes the exploratory method that led us to understand women's erotic associations to fragrance. The results of this research helped our client to find new marketing insights and vocabulary about erotic emotions and sensations, intended at launching new ranges of perfumes for women.

Adeline Attia

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Citation

Attia, A. (2009a, June 26). Chemistry of seduction. ANA - ESOMAR. Retrieved September 16, 2025, from


https://ana.esomar.org/documents/the-chance-of-a-lifetime-8590