Back

Chemistry of seduction

Date of publication: June 26, 2009

Catalogue: Fragrance 2009: The Trends Mistral

Company:

Author: Adeline Attia

Abstract:

This presentation describes the exploratory method that led us to understand women's erotic associations to fragrance. The results of this research helped our client to find new marketing insights and vocabulary about erotic emotions and sensations, intended at launching new ranges of perfumes for women.

Adeline Attia

Author

This is a long description of some author details.

This could also be of interest:

Research Papers

The testing and development of innovative fragrances

Catalogue: Seminar 1991: Fine Fragrances And Fragrances In Consumer Products

Author: Tom McGee

Company: Givaudan

June 15, 1991

×

Citation

McGee, T. (1991a, June 15). The testing and development of innovative fragrances. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/the-testing-and-development-of-innovative-fragrances


Research Papers

The image of industry

Catalogue: Seminar 1981: Industrial Marketing Research

Author: Alain Meyer

 

October 1, 1981

×

Citation

Meyer, A. (1981a, October 01). The image of industry . ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/the-image-of-industry-


Research Papers

The chance of a lifetime

Catalogue: Congress 2015: Revelations

Author: Namita Mediratta

 

October 1, 2015

×

Citation

Mediratta, N. (2015a, October 01). The chance of a lifetime. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/the-chance-of-a-lifetime-8590


  • PDF
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
Research and decision Authors: H. S. Rich, J. S. Smith
×

Citation

Attia, A. (2009a, June 26). Chemistry of seduction. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/the-chance-of-a-lifetime-8590