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Research papers

European media research

Media research in different countries should be more similar than it is. The variety is due to the different scales on which research can be afforded and to the different media available for advertising and hence the incentives for commercial...

Catalogue: AMA/ESOMAR Conference 1979: It Won't Work Here
Author: Simon Broadbent
March 1, 1979
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Citation

Broadbent, S. (1979a, March 01). European media research. ANA - ESOMAR. Retrieved May 14, 2024, from


https://ana.esomar.org/documents/european-media-research


Research papers

The poster and children

The present qualitative study of the poster medium was commissioned by British Posters Ltd. for three main reasons; 1) British Posters Ltd. had been featuring increasing numbers of products which were directly or indirectly aimed at children; 2) The...

Catalogue: Seminar 1978: Researching Children
Authors: Sylvie Nordman, Glen Smith
October 1, 1978
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Citation

Nordman and Smith (1978a, October 01). The poster and children. ANA - ESOMAR. Retrieved May 14, 2024, from


https://ana.esomar.org/documents/the-poster-and-children


Research papers

The effect of television advertising on children

This paper in an effort to explore the "effects" of Television advertising on children concentrates its attention on the global notions relating to the macro effects of advertising per se rather than considering the issues involved in the measurement...

Catalogue: Seminar 1978: Researching Children
Author: Barry J. Elliott
October 1, 1978
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Citation

Elliott, B. J. (1978a, October 01). The effect of television advertising on children. ANA - ESOMAR. Retrieved May 14, 2024, from


https://ana.esomar.org/documents/the-effect-of-television-advertising-on-children


Research papers

Are long-term effects possible or measurable?

This paper brief reviews some evidence often quoted in relation to quantitatively evaluating advertising expenditure. The need to relate quantitative methods to facts and theories of consumer behaviour is emphasised. A view of consumer buying...

Catalogue: Seminar 1978: The Business Of Advertising
Author: Tony Twyman
June 14, 1978
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Citation

Twyman, T. (1978a, June 14). Are long-term effects possible or measurable?. ANA - ESOMAR. Retrieved May 14, 2024, from


https://ana.esomar.org/documents/are-long-term-effects-possible-or-measurable--1717


Research papers

Allocating the marketing budget: Open discussion

Measuring the effects of advertising above and below the line depends in my opinion mainly on having really exact data, and this market research finds very difficult. In theory, there are plenty of logical conceptions about how advertising ought to...

Catalogue: Seminar 1978: The Business Of Advertising
Author: Werner Röske
June 1, 1978
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Citation

Röske, W. (1978a, June 01). Allocating the marketing budget: Open discussion. ANA - ESOMAR. Retrieved May 14, 2024, from


https://ana.esomar.org/documents/allocating-the-marketing-budget-open-discussion


Research papers

Advertising and purchasing

I have been asked to describe to you a proposal recently published by Newsweek magazine in the U.S.A. which has been prepared by Axiom Market Research Bureau Inc.together with the British Market Research Bureau Ltd. in London. It was a study which...

Catalogue: Seminar 1978: The Business Of Advertising
Author: Timothy Joyce
June 1, 1978
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Citation

Joyce, T. (1978a, June 01). Advertising and purchasing. ANA - ESOMAR. Retrieved May 14, 2024, from


https://ana.esomar.org/documents/advertising-and-purchasing


Research papers

Control of image and of results of advertising in the insurance market

The application of opinion research for controlling results of advertising and for decision making of planning and realising advertising campaigns in the insurance market is shown by a case study.

Catalogue: ESOMAR Congress 1977: Research For Decision Making
Author: Heinz J. Zeilhofer
June 15, 1977
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Citation

Zeilhofer, H. J. (1977a, June 15). Control of image and of results of advertising in the insurance market. ANA - ESOMAR. Retrieved May 14, 2024, from


https://ana.esomar.org/documents/control-of-image-and-of-results-of-advertising-in-the-insurance-market


Research papers

Control of image and of results of advertising in the insurance market (German)

The application of opinion research for controlling results of advertising and for decision making of planning and realising advertising campaigns in the insurance market is shown by a case study.

Catalogue: ESOMAR Congress 1977: Research For Decision Making
Author: Heinz J. Zeilhofer
June 15, 1977
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Citation

Zeilhofer, H. J. (1977a, June 15). Control of image and of results of advertising in the insurance market (German). ANA - ESOMAR. Retrieved May 14, 2024, from


https://ana.esomar.org/documents/control-of-image-and-of-results-of-advertising-in-the-insurance-market-german-


Research papers

Plus print

PLUS PRINT: what exactly does it mean? PLUS PRINT is the title of an intermedia advertising effectiveness study. It stands for the effectiveness of advertising in electronic media plus additional advertisements in consumer magazines, demonstrated by...

Catalogue: ESOMAR Monograph Series Vol.3: Print Media Research
Author: Rolf Speetzen
June 15, 1977
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Citation

Speetzen, R. (1977a, June 15). Plus print. ANA - ESOMAR. Retrieved May 14, 2024, from


https://ana.esomar.org/documents/plus-print