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Research papers

A tale of two giants

The purpose of the current research is to investigate the changing notions of the consumer's self in the transitional economies of India and China.The effects that self-image has on a consumer's choice of brands is examined. Self-image, in turn is...

Catalogue: Congress 2007: Excellence
Author: Chirajeet Sengupta
Company: Evalueserve
September 19, 2007
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Citation

Sengupta, C. (2007a, September 19). A tale of two giants. ANA - ESOMAR. Retrieved April 01, 2023, from


https://ana.esomar.org/documents/a-tale-of-two-giants


Research papers

Purchase prediction and brand loyalty

Traditionally product assessment -before and after its launch- has relied primarily on verbalizations and surveys. These methods offer great insight regarding consumer's opinion and cultural perception. Recent research in neuroscience contributes to...

Catalogue: Latin America 2012: Uncovering Opportunities
Authors: Alejandro Salgado-Montejo, Carlos Velasco, María José Calvo, María Fernanda Gómez
Company: Neurosketch
May 3, 2012
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Citation

Salgado-Montejo, Velasco, Calvo and Gómez (2012a, May 03). Purchase prediction and brand loyalty. ANA - ESOMAR. Retrieved April 01, 2023, from


https://ana.esomar.org/documents/purchase-prediction-and-brand-loyalty


Research papers

How far is too far?

This paper takes a quantitative approach to investigating the role of how the various interfaces available to us (Traditional, Flash and Gamification) resonate with online panellists. Most importantly, it explores the 'Buyer Beware' learning around...

Catalogue: 3D Digital Dimensions 2011: (Online + Social Media + Mobile) Research
Authors: Bernie Malinoff, Jon Puleston
October 26, 2011
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Citation

Malinoff and Puleston (2011a, October 26). How far is too far?. ANA - ESOMAR. Retrieved April 01, 2023, from


https://ana.esomar.org/documents/how-far-is-too-far-


Videos

Gen Z: Some like it old

p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'}li.li1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'}span.s1 {font: 10.0px Menlo}ul.ul1 {list-style-type: disc}In this presentation you will learn: The story...

Catalogue: Fusion 2019
Authors: Benjamin Simmenauer, Charles Mezerette
Companies: respondi, leboncoin
November 10, 2019
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Citation

Simmenauer and Mezerette (2019a, November 10). Gen Z: Some like it old. ANA - ESOMAR. Retrieved April 01, 2023, from


https://ana.esomar.org/documents/gen-z-some-like-it-old-10860


Research papers

Feel nothing, do nothing

We know now more than ever about what people do online, but very little about why, and how it makes them feel. MasterCard approached BrainJuicer to help them better understand on-line purchasing and payment behaviour. What we learned deepened and...

Catalogue: Congress 2013: Think Big
Authors: Koen De Vos, Tom Ewing, Joost Vastenavondt, Orlando Wood
September 26, 2013
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Citation

De Vos, Ewing, Vastenavondt and Wood (2013a, September 26). Feel nothing, do nothing. ANA - ESOMAR. Retrieved April 01, 2023, from


https://ana.esomar.org/documents/feel-nothing-do-nothing-8061


Research papers

The effect of engagement with social media on purchase behaviors

This presentation reviews how a different form of engagement with the Air Miles Facebook page and their own social media site affects future purchase behaviors. Engagement includes a hierarchy from passively reading content, liking something, and...

Catalogue: 3D Digital Dimensions 2013: (Online + Social Media + Mobile) Research
Authors: Mark Vandenbosch, Bobby Calder, Edward Malthouse, Su Jung Kim
June 23, 2013
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Citation

Vandenbosch, Calder, Malthouse and Kim (2013a, June 23). The effect of engagement with social media on purchase behaviors. ANA - ESOMAR. Retrieved April 01, 2023, from


https://ana.esomar.org/documents/the-effect-of-engagement-with-social-media-on-purchase-behaviors


Research papers

The new norm for understanding retail behaviour of mobile-centric consumers

The marketing buzz about mobile-first is driven by the change mobile devices created with consumers, disrupting the rules of engagement. Marketers are challenged with testing new tactics & finding new ways to engage consumers. Large data sets...

Catalogue: Congress 2016: #WOW
Authors: Maria Domoslawska, Alistair Goodman
Company: Research Now SSI
September 22, 2016
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Citation

Domoslawska and Goodman (2016a, September 22). The new norm for understanding retail behaviour of mobile-centric consumers. ANA - ESOMAR. Retrieved April 01, 2023, from


https://ana.esomar.org/documents/the-new-norm-for-understanding-retail-behaviour-of-mobile-centric-consumers-8891