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Research reports

Qualitative research on fish food

The general objectives of the research were toinvestigate the opportunities that may be open toPedigree Petfoods Ltd., in the fish market. About this collection:Peter Cooper (1936-2010) was co-founder of Cooper Research & Marketing, later...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 11, 1973

Research reports

Yardley after-shave assessment of Mainstream and Special concepts

Yardley is considering to develop twoAfter Shave markets: a 'Mainstream' concept for regular, relativelylow-key and traditional use and a 'Special' concepts with an appeal for special occasions.About this collection:Peter Cooper (1936-2010) was...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 8, 1973

Research reports

Grocery new product developmet

Rowntree Mackintosh Grocery Division is interested inexploring new product possibilities in the Salads,Spreads and Juices area. Some ideas had been generatedby the Agency.This research was undertaken with housewives in orderto encourage them to...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1976

Research reports

Research report on attitudes towards the concept of a pre-wash stain remover

Airwick have the option on a license to market a newproduct, a pre-wash stain remover, and required research toinvestigate consumer reactions to the concept, thus givingan indication of the viability of the product in the marketplace. The principal...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 1, 1977

Research reports

Qualitative research on Project Starky

Robinson's has developed an Orange Barley breakfast drink which produced favourable reactions from housewives in previous research. They were based mainly on the consistency, the quality and appeal of Robinson's products. The agency has produced...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 1, 1978

Research reports

Qualitative research into milk drinks

Batchelors are in the process of developing arange of instant products in the Milk Drinksarea. Given this situation, qualitative research the exercise was required in order to:1. Explore the market viability ofthe concept of an instant milkdrink;2....

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1979

Research reports

Popeye: Concept Evaluation

The researchwas intended to aid the brand group in the further development of Project Popeye.The research objectives therefore were:1. To provide an insight into the currentlaundering methods and routines employed by housewives, particularly with...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 1, 1979

Research papers

Where does fragrance fit into the product concept?

The data reported here come from a much larger study involving the marketing language used with fragranced products. The goal of the original set of studies was to identify what language drove interest in a fragranced product, for a set of 30...

Catalogue: Fragrance 2007
Author: Howard R. Moskowitz
Company: Moskowitz Jacobs Inc.
November 14, 2007

Research reports

Qualitative research on carbohydrate and sugar-reduced lager

Whitbread has been trying to develop beer and lagerwhich would be suitable for people who were anxiousabout their weight. Beer and lager have been producedin which the carbohydrates and sugar have been reducedbut as the process turns the sugar into...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 11, 1973