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China's mega-app as a storytelling medium

The widespread use of the phone app WeChat by Chinese consumers has created a unique form of digital communication in China.Psychologically, WeChat use has created a unique Chinese digital subjectivity - a WeChat behavioural mindset.Motivated to...

Catalogue: Global Qualitative 2016: The Business Value of Intelligent Stories
Author: Jerry Clode
June 15, 2016
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Citation

Clode, J. (2016a, June 15). China's mega-app as a storytelling medium. ANA - ESOMAR. Retrieved March 28, 2023, from


https://ana.esomar.org/documents/china-s-mega-app-as-a-storytelling-medium-8696