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Research reports

Qualitative research into Hedgetrimmers

Black and Decker hedge trimmers have for a numberof years shown steady growth in a market in whichthey are the clear leaders, making them a profitableline.However, recent evidence suggests that this growthrate is slowing down, indicating that the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 1, 1979

Research reports

Qualitative research on Dairylea

For ten years now Dairylea sales have shown a fairlyconsistent decline. J. Walter Thompson feel that consumers need to bereminded about the natural goodness of Dairylea, toencourage them to value it more highly.To this end, the Agency has devised a...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 1, 1979

Research reports

Eucryl toothpowder placement test report

Sanitas decided to conduct a researchstudy amongst current users of Eucryl Toothpowderin order to discover whether users can detect any differences in the taste and cleaning properties ofthe reformulated Eucryl (containing the substitutecompound)...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 1, 1978

Research reports

Qualitative research into Wrights Coal Tar shampoo

Wrights Coal Tar Shampoo and a range of Wrights Shampoos were relaunched some 18 months ago. The shampoos are estimated to hold around 1% ofthe market, most of this share being accountedfor by the Coal Tar Shampoo. It was decided toconduct some...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 1, 1978

Research reports

Qualitative research into 100 Pipers advertising developments

In order to progress the re-positioning of 100 PipersWhiskey, DBB Ltd. have developed a number ofadvertising propositions and pack designs.Accordingly, qualitative research was required in orderto determine which, if any, of these approacheswarranted...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 1, 1978

Research reports

Qualitative research on Sure

This research was conducted to provide guidance as towhich of these campaign ideas is best able to positivelyre-state the Sure position, and which may offer somenew dimensions in the consumer's perceptions of thebrand.

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 1, 1977

Research reports

Qualitative research into the shampoo market

Beecham market two non-medicated or 'cosmetic'shampoo ranges, namely Silvikrin and Bristows.The Silvikrin range was relaunched in September1976 on a platform of natural ingredients and withchanges in packaging, formulation and advertising.Since...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1977

Research reports

Aquafresh qualitative advertising research

Aquafresh is currently being relaunched to re-positionthe brand in the mainstream of the toothpaste marketas an 'effective modern toothpaste'. This wouldrepresent a significantly more therapeutic stancethan was evident in the initial positioning of...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1977

Research reports

Qualitative research amongst UK veterinary surgeons

The Wellcome Foundation Limited has developed, on thebasis of original research, a range of antimicrobialVeterinary products marketed under the names of Tribrissenand Trivetrin. 

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1977