Abstract:
This research was conducted to provide guidance as to which of these campaign ideas is best able to positively re-state the Sure position, and which may offer some new dimensions in the consumer's perceptions of the brand.
This could also be of interest:
Research Reports
Qualitative research on male Sure variant
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
 
May 3, 1974
Research Reports
Advertising research on Sure campaign extentions
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
 
November 1, 1976
Research Reports
Qualitative research on Grillocin deodorant
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
 
November 3, 1974
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