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Qualitative research on Sure

Date of publication: October 1, 1977

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

Abstract:

This research was conducted to provide guidance as to which of these campaign ideas is best able to positively re-state the Sure position, and which may offer some new dimensions in the consumer's perceptions of the brand.

CRAM/Peter Cooper Archive

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Research Reports

Qualitative research on male Sure variant

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

 

May 3, 1974

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Citation

, C. (1974a, May 03). Qualitative research on male Sure variant . ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-male-sure-variant-


Research Reports

Advertising research on Sure campaign extentions

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

 

November 1, 1976

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Citation

, C. (1976a, November 01). Advertising research on Sure campaign extentions. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/advertising-research-on-sure-campaign-extentions


Research Reports

Qualitative research on Grillocin deodorant

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

 

November 3, 1974

×

Citation

, C. (1974a, November 03). Qualitative research on Grillocin deodorant. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-grillocin-deodorant


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×

Citation

, C. (1977a, October 01). Qualitative research on Sure. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-grillocin-deodorant