Qualitative research into 100 Pipers advertising developments

Date of publication: March 1, 1978


In order to progress the re-positioning of 100 Pipers Whiskey, DBB Ltd. have developed a number of advertising propositions and pack designs. Accordingly, qualitative research was required in order to determine which, if any, of these approaches warranted further development and to provide a creative steer on the ways in which the most viable positionings could be refined. 

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