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Research papers

Changing public attitudes towards noise abatement and non-smoking

In the course of the past decade, the Dutch government has come to play an increasingly active role with respect to changing attitudes of the Dutch public-at-large. The initiatives for attitude-influencing campaigns came from Ministries and from...

Catalogue: ESOMAR Congress 1982: Fitting Research To Turbulent Times
Author: Frits Spangenberg
June 15, 1982
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Citation

Spangenberg, F. (1982a, June 15). Changing public attitudes towards noise abatement and non-smoking. ANA - ESOMAR. Retrieved June 19, 2026, from


https://ana.esomar.org/documents/changing-public-attitudes-towards-noise-abatement-and-non-smoking


Research papers

Brand choice and price effect

Within the paper we present a stochastic brand choice price model which is a real decision model. The model is applied to the German potato- products 5 market using G&I-consumer panel data. The model is parameterised and its validity is elaborated....

Catalogue: Seminar 1982: The Effective Use Of Panels
Author: Franz Böcker
June 15, 1982
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Citation

Böcker, F. (1982a, June 15). Brand choice and price effect . ANA - ESOMAR. Retrieved June 19, 2026, from


https://ana.esomar.org/documents/brand-choice-and-price-effect-


Research papers

Discussing classification techniques

One of the aims of the Brugge program committee was to stimulate interactions between seminar delegates. Four working groups were asked : 1) To establish specific delegates’ needs with respect to the particular subject: classifying...

Catalogue: Seminar 1982: Classifying Consumers
Author: Jan Verhulp
June 15, 1982
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Citation

Verhulp, J. (1982a, June 15). Discussing classification techniques. ANA - ESOMAR. Retrieved June 19, 2026, from


https://ana.esomar.org/documents/discussing-classification-techniques


Research papers

The pessimism with technology (German)

Based on systematic typology analyses, seven clearly defined types of attitudes towards technology today and in the future were elaborated. A negative attitude towards technology is not an attitude that is widely distributed. Individual groups...

Catalogue: ESOMAR Congress 1982: Fitting Research To Turbulent Times
Author: Claus Merbold
June 15, 1982
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Citation

Merbold, C. (1982a, June 15). The pessimism with technology (German). ANA - ESOMAR. Retrieved June 19, 2026, from


https://ana.esomar.org/documents/the-pessimism-with-technology-german-


Research papers

Summing up

Conclusion of the Seminar on The Effective Use of Panels.

Catalogue: Seminar 1982: The Effective Use Of Panels
Author: John Parfitt
June 15, 1982
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Citation

Parfitt, J. (1982a, June 15). Summing up. ANA - ESOMAR. Retrieved June 19, 2026, from


https://ana.esomar.org/documents/summing-up-2281


Research papers

The pessimism with technology

Based on systematic typology analyses, seven clearly defined types of attitudes towards technology today and in the future were elaborated. A negative attitude towards technology is not an attitude that is widely distributed. Individual groups...

Catalogue: ESOMAR Congress 1982: Fitting Research To Turbulent Times
Author: Claus Merbold
June 15, 1982
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Citation

Merbold, C. (1982a, June 15). The pessimism with technology. ANA - ESOMAR. Retrieved June 19, 2026, from


https://ana.esomar.org/documents/the-pessimism-with-technology


Research papers

Proposal for a panel study to measure short-term effects of advertising

The main purpose of this paper is to invite comment and criticism from the seminar and from other interested parties. The future of the project described in the following will to a large extent depend on these reactions. The planned project is a...

Catalogue: Seminar 1982: The Effective Use Of Panels
Author: Bengt Lindh
June 15, 1982
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Citation

Lindh, B. (1982a, June 15). Proposal for a panel study to measure short-term effects of advertising. ANA - ESOMAR. Retrieved June 19, 2026, from


https://ana.esomar.org/documents/proposal-for-a-panel-study-to-measure-short-term-effects-of-advertising


Research papers

The uninvolved consumer

A theory of low involvement consumer behavior is emerging in the marketing literature, challenging a number of traditional theoretical and strategic assumptions. The traditional view of consumer behavior is based on the cognitive psychologist's...

Catalogue: Seminar 1982: Classifying Consumers
Author: Henry Assael
June 15, 1982
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Citation

Assael, H. (1982a, June 15). The uninvolved consumer. ANA - ESOMAR. Retrieved June 19, 2026, from


https://ana.esomar.org/documents/the-uninvolved-consumer


Research papers

Buying behaviour: A complex phenomenon transformation of panel data to relevant information

This paper is on buying behaviour and that is why it is based on panel data. The ultimate aim is to find buying behaviour scales which are good predictors of future behaviour. This study is a first step towards that goal. Buying behaviour crosses the...

Catalogue: Seminar 1982: The Effective Use Of Panels
Author: Coen C. J. de Koning
June 15, 1982
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Citation

de Koning, C. C. (1982a, June 15). Buying behaviour: A complex phenomenon transformation of panel data to relevant information. ANA - ESOMAR. Retrieved June 19, 2026, from


https://ana.esomar.org/documents/buying-behaviour-a-complex-phenomenon-transformation-of-panel-data-to-relevant-information