You searched for: "segmentation"

ANA has found 2527 results for you, in 4030 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research reports

Qualitative research into relaxation cassette

Encyclopaedia Britannica International Ltd., hasrecorded a new tape as a possible addition to itsrange of audio cassette courses. It provides purchasers with a program to help them relax andunwind, to overcome the stresses of a busy life.It currently...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1979
×

Citation

, C. (1979a, August 01). Qualitative research into relaxation cassette . ANA - ESOMAR. Retrieved June 18, 2026, from


https://ana.esomar.org/documents/qualitative-research-into-relaxation-cassette-


Research reports

Qualitative research into instant soup development

The research was required to assess the relevance ofthese concepts to the consumer and to exploreother potential routes for development or productimprovement. 

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1979
×

Citation

, C. (1979a, July 01). Qualitative research into instant soup development. ANA - ESOMAR. Retrieved June 18, 2026, from


https://ana.esomar.org/documents/qualitative-research-into-instant-soup-development


Research reports

Concept testing for Golden Rail

Previous research into consumer responses to 1978Golden Rail brochure has found negative reactions to the use of McGill type postcards.British Rail and the Agency wish to re-examine consumerresponses to a postcard brochure format as a means of...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1979
×

Citation

, C. (1979a, July 01). Concept testing for Golden Rail. ANA - ESOMAR. Retrieved June 18, 2026, from


https://ana.esomar.org/documents/concept-testing-for-golden-rail


Research papers

Psychographic segmentation in the financial area

The purpose of this article is to outline the preliminary work we in IBRO have been doing on psychographic segmentation. I will, firstly, say something briefly about the background and basis of the work done, I will then indicate the discriminating...

Catalogue: Seminar 1979: The Marketing Of Financial Service In A Competitive Environment
Author: R. Tiller
June 15, 1979
×

Citation

Tiller, R. (1979a, June 15). Psychographic segmentation in the financial area. ANA - ESOMAR. Retrieved June 18, 2026, from


https://ana.esomar.org/documents/psychographic-segmentation-in-the-financial-area


Research papers

The gap study

This paper reports the advertising strategies developed by Foote, Cone & Belding, based on the Group Attitude Profile Study done by our client, the First National Bank of Chicago. In 1971-72, the Bank undertook one of the most extensive consumer...

Catalogue: Seminar 1979: The Marketing Of Financial Service In A Competitive Environment
Author: Lynne O'Shea
June 15, 1979
×

Citation

O'Shea, L. (1979a, June 15). The gap study. ANA - ESOMAR. Retrieved June 18, 2026, from


https://ana.esomar.org/documents/the-gap-study


Research papers

What role should research play during an economic crisis?

The aim of this paper is to indicate a path different from that shown in previous studies done on the economic slowdown, taking into account the real changes which have occurred in the field of advertising research, and notably in the relationship...

Catalogue: ESOMAR Congress 1979: The Challenge Of Eighties
Authors: Sylvère Piquet, Marie-Reine de Jaham
June 15, 1979
×

Citation

Piquet and de Jaham (1979a, June 15). What role should research play during an economic crisis?. ANA - ESOMAR. Retrieved June 18, 2026, from


https://ana.esomar.org/documents/what-role-should-research-play-during-an-economic-crisis-


Research papers

Audience appreciation and audience size

Most television programmes can be classified into two main programme types, Information and Entertainment. Information programmes tend to get smaller audiences but higher appreciation scores than do Entertainment programmes. Between these two main...

Catalogue: ESOMAR Congress 1979: The Challenge Of Eighties
Authors: Patrick Barwise, Andrew S. C. Ehrenberg, Gerald J. Goodhardt
June 15, 1979
×

Citation

Barwise, Ehrenberg and Goodhardt (1979a, June 15). Audience appreciation and audience size. ANA - ESOMAR. Retrieved June 18, 2026, from


https://ana.esomar.org/documents/audience-appreciation-and-audience-size


Research papers

What role should research play during an economic crisis? (French)

The aim of this paper is to indicate a path different from that shown in previous studies done on the economic slowdown, taking into account the real changes which have occurred in the field of advertising research, and notably in the relationship...

Catalogue: ESOMAR Congress 1979: The Challenge Of Eighties
Authors: Sylvère Piquet, Marie-Reine de Jaham
June 15, 1979
×

Citation

Piquet and de Jaham (1979a, June 15). What role should research play during an economic crisis? (French). ANA - ESOMAR. Retrieved June 18, 2026, from


https://ana.esomar.org/documents/what-role-should-research-play-during-an-economic-crisis-french-


Research papers

Information for management

This paper reviews the cases for optimism and pessimism about the future of Market Research presented in the brief for the 1979 ESOMAR Congress and concludes that the industry has good grounds for confidence in its own future. However, the paper...

Catalogue: ESOMAR Congress 1979: The Challenge Of Eighties
Author: Frank Teer
June 15, 1979
×

Citation

Teer, F. (1979a, June 15). Information for management. ANA - ESOMAR. Retrieved June 18, 2026, from


https://ana.esomar.org/documents/information-for-management